iTunes Movies vs DStv BoxOffice

Two content power houses, one local and one international, are now vying for online movie rental and purchasing Rands

By - December 12, 2012
DStv On Demand logo

Online digital movie rental and sales finally arrived in South Africa in 2012 with MultiChoice and Apple both commercially launching digital film services locally.

MultiChoice had been trialling its DStv BoxOffice Online service since 2011 and finally took it out of beta just months before iTunes came to South Africa.

South Africa was among 56 countries to receive the iTunes Store on 4 December 2012, though initially only music had been added to the local catalogue of digital content.

On 12 December 2012 the “Films” category opened up, letting users rent or buy movies in high definition (HD) or standard format (SD).

DStv BoxOffice, on the other hand, only has a 48-hour rental option and no HD content.

DStv BoxOffice Online screenshot

DStv BoxOffice Online screenshot

The table below compares a few of the titles available on the services, indicating that while there is overlap there are also a number of movies that are only available on either iTunes or BoxOffice.

Where there is overlap, pricing is pretty much the same. However, DStv Premium subscribers can typically get SD movie rentals for R5 cheaper than iTunes users or those that use BoxOffice online without a top-tier DStv subscription.

It’s also worth noting that the online version of DStv BoxOffice is available to non-subscribers, so no additional subscription fees need to be factored into the online pricing below.

DStv also doesn’t host content indefinitely, and when content is flagged “expired” in the table it means it is no longer available to Premium subscribers through their DStv PVR.

Those titles that have expired on PVR are typically only available for a short while online before being taken down there too.

Movie iTunes: Buy iTunes: Rent BoxOffice Online: Rent BoxOffice PVR: Rent
International titles
Brave R150 (HD) / R120 (SD) R40 (HD) / R30 (SD) R30 R25
Hunger Games, The R150 (HD) / R130 (SD) R40 (HD) / R30 (SD) R30 Expired
Avengers R120 (SD) N/A N/A N/A
Dark Knight Rises, The N/A N/A R30 R25
300 N/A N/A R10 Expired
Blood Diamond N/A N/A R10 Expired
V for Vendetta N/A N/A R10 Expired
Departed, The N/A N/A R10 Expired
Abraham Lincoln: Vampire Hunter R140 (SD) N/A N/A N/A
Mary Poppins R140 (HD) / R110 (SD) R30 (HD) / R20 (HD) N/A N/A
South African titles
Mad Buddies N/A N/A R30 N/A
Semi-Soet R130 (HD) / R100 (SD) R40 (HD) / R30 (SD) N/A N/A
Otelo Burning R150 (HD) / R130 (SD) R40 (HD) / R30 (SD) N/A N/A
Liefling die Movie R100 (HD) / R70 (SD) R40 (HD) / R30 (SD) N/A N/A

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