Tablets sales suffer sharp drop

Tablet sales have declined by 8.8% in the Middle East and Africa as pressure mounts on manufacturers, said an international organisation.

By - March 22, 2016 Share on LinkedIn
Ubuntu tablet

The International Data Corporation (IDC) on Tuesday released its Middle East and Africa Quarterly Tablet Tracker, which showed an 8.8% drop to 4.05 million units during the final three months of 2015.

“The largest vendors are feeling the pinch of saturation in many countries across the Middle East, and low consumer confidence in oil-dependent economies is driving down demand,” said Nakul Dogra, a senior research analyst for personal computing, systems, and infrastructure solutions at IDC Middle East, Africa, and Turkey.

For the entire year, tablets in the region declined 3.1% to 16.2 million and globally, the tablet market weakened by 9.9%.

“The bigger screen sizes of today’s smartphones continue to cannibalise spending on traditional slate tablets,” said Dogra.

Windows boost

IDC said that detachable tablets are showing healthy growth of 95.4% and the firm expects the gadgets to ratchet up compound annual growth of 30.3% to 2020, providing a boost to the Windows operating system.

“Detachables primarily run on Windows, and end users are increasingly looking at these devices as an alternative for traditional notebooks,” said Fouad Rafiq Charakla, senior programme manager for personal computing, systems, and infrastructure solutions at IDC Middle East, Africa, and Turkey.

He cautioned that the devices are still in the early days of adoption.

Tablet prices are also key for consumers and IDC data showed that market leader Samsung and Lenovo sales are being driven by lower cost devices.

“But there is growing competition in this segment of the market from smaller vendors that are happy to operate at much lower margins. This is forcing the bigger vendors to cut their prices in order to remain competitive, which is eroding their margins and pushing the market’s average selling price down even further,” Dogra said.

Samsung leads the region with a 21.4% market share, followed by Apple with 11.2% and Lenovo (9.9%).


More on tablets

Samsung tablets now on SAA regional flights

2015 matrics, please give our tablets back: Education MEC

Share your thoughts

Join the conversation

Connect with Us



Did yesterday's DDoS attack against Dyn affect websites/online services you were using?

View Results

Loading ... Loading ...

More News

Why tech giants are struggling to build driverless cars

Google self driving car

We may have just seen a major player in the drive towards autonomous cars apply screeching brakes.

The biggest mistakes you can make with your LinkedIn profile picture


Former LinkedIn employee Koka Sexton has provided insight into what makes a terrible profile picture for the professional networking site.

Netflix’s VPN clampdown didn’t hurt it

Netflix logo on screen

The over-analysis of Netflix’s recent financial reports were off the mark.

South Africa’s economy is going to take another knock

SA rand money

South Africa’s decision to withdraw from the International Criminal Court will bring on more troubles for the country’s economy.

Free MyBroadband Newsletter