Thinkpad X1 and more from Lenovo in SA

Lenovo recently revitalized their brand, and the effects will be felt in South Africa as well.

June 24, 2011
lenovo-logo

Lenovo recently launched their new ‘For Those Who Do’ brand campaign which aims to position Lenovo “around people for whom technology is not a badge to some cool club but a tool to help them achieve their goals”.

Henry Ferreira, General Manager of Lenovo South Africa, explained that they are creating a more vibrant and young brand as opposed to their previous understated and low key brand.

Rebranding is however nothing new or special in the South African technology market, and over the last few months consumers have been exposed to large branding campaigns from Cell C, Vodacom, Dimension Data and 8ta.

Lenovo is not only betting on its new image to grow its presence in South Africa, but is also expanding its product range and increasing the retail channels through which consumers can get their hands on a Lenovo product.

Ferreira says that while Lenovo’s ThinkPad range is well known in the corporate market, their IdeaPad range is not a prominent brand among consumers in South Africa.

Lenovo is planning to change that, and is aggressively increasing its presense in South Africa’s prominent technology retail outlets with both its ThinkPad and IdeaPad ranges.

Henry Ferreira

Henry Ferreira

Ferreira highlighted that their new Lenovo stock has recently arrived at retail chains such as Incredible Connection, and consumers may be pleasantly surprised with the Lenovo products in these stores in future.

Ferreira made it clear that Lenovo will compete on quality, price and product ranges in SA, with entry level laptops from around R3,000, to high end gaming machines which retail for around R15,000.

Lenovo ThinkPad X1 here soon

Lenovo Thinkpad X1

Lenovo Thinkpad X1

Lenovo’s ThinkPad X1 ultra-portable laptop will be unveiled in South Africa next week, and according to Ferreira the size, weight and performance of the laptop is very impressive.

The ThinkPad X1 is Lenovo’s thinnest ThinkPad ever at 16mm, weighs 1.7kg and sports the 2nd generation of Intel Core i range of processors, a 13.3″ HD SuperBright LCD and up to 160GB SSD.

Lenovo promises a battery life of up 10 hours with “slice battery”, with Lenovo’s RapidCharge making it possible to charge the battery to 80 percent in 30 minutes.

The Lenovo ThinkPad X1 will officially be launched on 28 June in South Africa, and will be available in retail stores soon afterwards.

Tags: For Those Who Do, Headline, Henry Ferreira, IdeaPad, lenovo, Thinkpad X1

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Do you use the Post Office to send letters or packages to people?

View Results

Loading ... Loading ...

More News

EU plays cyber war games

Credit card hacker

A European Union cyber-security agency was in Athens to conduct the largest exercise ever held on the continent to prevent attacks on Europe’s public utilities and communications networks

Samsung Galaxy Note 4 accidental damage warranty explained

Samsung Galaxy Note 4

Samsung explains why it decided not to offer all of ADH Premium’s benefits with the Note 4

Apple CEO thankful for being gay

Apple Inc CEO Tim Cook speaks on stage during an Apple event in San Francisco, California October 22, 2013.

Apple Inc Chief Executive Tim Cook publicly came out as gay in an article he wrote in Bloomberg Businessweek

Axxess improves mobile data rollover

Axxess Mobile data rollover

Axxess has adopted a first-in-first-out mobile data rollover policy, where the oldest mobile data will be used first

Free MyBroadband Newsletter:
Subscribe
X
bool(true)