Effective Measure has released its January 2016 website traffic statistics, which show that South Africa had 38 million unique Internet browsers during the month.
Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides traffic and demographics statistics for South Africa’s top websites.
The latest statistics show that SA’s top websites served 1.1 billion pages in January, with an average visit duration of 4 minutes and 24 seconds. 54% of these views came from mobile devices.
The statistics also showed that there is an even split between male and female visitors.
The infographic below provides an overview of the January 2016 statistics from Effective Measure.