Wired will block content for users who use ad-blockers

Wired will start blocking content for users who use ad-blocking software, and give them the opportunity to subscribe to an ad-free version.

By - February 10, 2016 Share on LinkedIn
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Wired will start restricting access to articles if users implement an ad blocker.

“On an average day, more than 20 percent of the traffic to Wired comes from a reader who is blocking our ads,” the publication said.

“We know that you come to our site primarily to read our content, but it’s important to be clear that advertising is how we keep Wired going.”

Wired said there will be two ways for visitors who are using ad blockers to access the site:

  • Add Wired to their ad blocker’s whitelist, so you view ads.
  • Subscribe to an ad-free version of Wired for $1 a week.

“Either way, you will get to experience the great content that you expect from Wired, and you’ll be supporting our journalism.”

More on ad blocking

How websites pay to get past your adblock

The death of online advertising

The war on online advertising

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