Facebook Deals in SA

Habari Media announced that it will be bringing Facebook’s group buying and rewards system, Facebook Deals, to South Africa

August 5, 2011
Facebook-deals

Facebook Deals is coming to South Africa during August 2011, brought here by Habari Media, Facebook’s official sales partner in Africa.

According to Habari, Facebook Deals is an expansion of Places, Facebook’s Foursquare-like “check in” service that was launched in South Africa earlier this year.

Facebook Places lets users tell their friends where they are by checking into places once they’ve physically arrived. Over 300,000 local Facebook users check in with Places daily without incentive to do so, Habari said.

Habari announced four kinds of Facebook Deals available to businesses:

  1. Individual Deals, a one time deal which offers a discount or free merchandise to existing or new customers.
  2. Loyalty Deals reward the most loyal customers after a certain number of check-ins.
  3. Friend Deals offer discounts or vouchers to a group of up to eight friends.
  4. Charity Deals offer businesses the opportunity to donate money each time user checks-in.

Facebook won’t generate revenue from the deals, Habari said, but added that businesses are encouraged to buy advertising to advertise the deals to users who are located in the areas, and who fit the brand’s target audience.

The full press release is below.

Habari Media, the official sales partner for Facebook in Africa, will be launching the highly anticipated Facebook Deals in August this year, offering local businesses the opportunity to reward customers when they check in on Facebook.

Facebook Deals is an expansion of Facebook Places, the mobile phone add-on which allows users to check-in to places via Facebook when they have physically arrived, therefore informing their friends where they are.

Not only do Deals generate awareness of a business, drive traffic in store and build customer loyalty, but by exponentially connecting businesses with people, Deals helps businesses become a greater part of their customer’s conversation.

There are currently over 300 000 local Facebook users who daily check in to Facebook Places, with no incentive to do so.

How it Works

Facebook Deals appear on the user’s phone when they are nearby a participating retailer, giving the user a reason to visit the store, and potentially make the purchase.

When a Facebook user checks into a business, all of their friends are made aware of the deal too. “It’s precisely this amplification which equals more connections with consumers”, says Paula Raubenheimer, Group Commercial Director at Habari Media.

Facebook Deals launched in Europe earlier this year and participating brands have had phenomenal success. Yo Sushi, the UK based sushi restaurant franchise, were one of the first brands to offer a Deal using Facebook Places. Their objective was to raise brand awareness and bring new customers into its restaurants. The results, according to facebook.com, are impressive; all of the Deals were claimed within 24 hours, there was an even geographical spread in the redemption, many restaurants had queues around the block and there was an impressive increase in user connections.

“For the first time technology and location have merged to deliver rich consumer experiences in a way that a pure online or offline experience could never deliver”, adds Raubenheimer.

There are four kinds of Facebook Deals available to businesses:

  • Individual Deals, a one time deal which offers a discount or free merchandise to existing or new customers
  • Loyalty Deals reward the most loyal customers after a certain number of check ins
  • Friend Deals offer discounts or vouchers to a group of up to eight friends
  • Charity Deals offer businesses the oportunity to donate money each time  user checks in

Facebook won’t generate revenue from the deals, but businesses are encouraged to buy advertising to advertise the deals to users who are located in the areas, and who fit the brand’s target audience.

Tags: facebook, Facebook Deals, Facebook Places, Habari Media, Headline, Paula Raubenheimer

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