Effective Measure, the traffic measurement partner to the Digital Media and Marketing Association (DMMA), has released their November 2011 statistics, revealing that News24 continues to dominate the South African online space.
According to the November 2011 Effective Measure statistics, News24 attracted 3,065,529 unique visitors last month, well ahead of its closest rivals Howzit.MSN with 1,825,136 unique visitors and IOL with 1,812,074 unique visitors.
When looking at local-only traffic the same three websites topped the rankings. News24 is ranked at number 1 with 2,007,587 unique visitors, followed by Howzit.MSN (1,586,159) and IOL (975,345).
News24 also has the largest mobile (mobi) website with 941,296 unique monthly visitors, followed by Vodafone Live (766,585) and SuperSport mobile (673,639).
The following tables list the top ranked South African websites according to total unique monthly visitors and local visitors.
| Total traffic | ||
| Website | Unique Visitors | Page Views |
| News24 | 3,065,529 | 44,493,873 |
| Howzit.MSN | 1,825,136 | 27,409,274 |
| IOL | 1,812,074 | 20,871,435 |
| MyBroadband | 945,013 | 5,814,001 |
| Sport24 | 883,931 | 7,881,606 |
| SuperSport | 864,039 | 13,066,892 |
| TimesLive | 850,677 | 7,212,630 |
| JunkMail | 819,996 | 21,016,436 |
| Webmail | 733,327 | 30,051,718 |
| Vodacom | 672,340 | 9,775,951 |
| Local traffic | ||
| Website | Unique Visitors | Page Views |
| News24 | 2,083,468 | 37,551,923 |
| Howzit.MSN | 1,596,875 | 24,891,440 |
| IOL | 1,060,564 | 16,681,033 |
| Webmail | 666,152 | 27,858,045 |
| Junkmail | 641,456 | 16,938,020 |
| Sport24 | 634,995 | 5,932,709 |
| Vodacom | 624,604 | 9,333,530 |
| MWEB | 584,445 | 14,219,951 |
| Privateproperty | 575,935 | 15,487,426 |
| Property24 | 533,381 | 14,182,380 |
| MyBroadband | 518,229 | 4,497,546 |
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