Twitter ramps up mobile advertising

Twitter will expand its advertising program for the Apple Inc iPhone and Google Inc Android devices, hoping to better tap into its growing mobile user base and ramp up revenue

February 29, 2012
Twitter - Tweet this!

Twitter will expand its advertising program for the Apple Inc iPhone and Google Inc Android devices, hoping to better tap into its growing mobile user base and ramp up revenue.

The company, which sells “promoted tweets” and advertises “promoted accounts” for customers, will now include both features on its mobile applications timeline, it said in a blogpost on Tuesday.

Until now, “promoted trends” and “promoted tweets” were included only on a search page when accessing Twitter on the iPhone or Android.

As a growing number of users switch to mobile phones and tablets as their primary method of accessing the Internet, ad-supported Web services are turning to mobile screens. About 55 percent of Twitter’s over 100 million monthly active users access its service over a mobile phone.

Facebook, which gets almost 85 percent of its revenue from advertising on its website, is also reported to have been testing advertising for its mobile app.

San Francisco-based Twitter has already begun displaying promoted accounts for its iPhone and Twitter clients and will start publishing promoted tweets in coming weeks.

Initially, only a small number of users will see promoted tweets on their mobile phones, Twitter said on it blogpost.

Since 2010, Twitter’s in-house sales staff has sold “promoted tweets” to large businesses on a case-by-case basis, but this month, the company launched a similar service to allow small businesses to buy and place ads on the online messaging platform.

The company’s service lets people send 140-character messages, or tweets, to groups of followers. Twitter has more than 100 million active users and a valuation topping $8 billion, even though it does not yet have a significant money-making model.

Tags: Active, Android, Apple, Twitter

Anonymous News Tip
Free Email Newsletter:

Anonymous News Tip

Captcha image
Not readable? Change text.


Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB



Are you using public WiFi hotspots to connect to the Internet in places like airports, restaurants or shopping malls?

View Results

Loading ... Loading ...

More News

Top tech deals this Easter


Many local retailers are offering technology products at reduced prices over the Easter period

First online pirate in SA pleads guilty, sentenced

Music pirate piracy

Majedien Norton, the Cape Flats man who was accused of uploading SA film Four Corners via Pirate Bay, has pleaded guilty to the charge

DStv Oscar Pistorius Trial Channel to take a break

Oscar Pistorius is seen during his murder trial at the North Gauteng High Court on Tuesday, 11 March 2014.Pistorius is accused of the murder of model and law graduate Reeva Steenkamp on February 14 last year. She was shot in the arm, hip and head. He is also charged with illegal possession of a firearm and ammunition, and two counts of discharging a firearm in public. Picture: Kevin Sutherland/Times Media Group/Pool

The Oscar Pistorius Trial Channel will take a break for two weeks

MTN strikes at the heart of Cell C

Cell C stab

MTN’s recent move to cut prepaid call rates to 79c per minute strikes at the heart of Cell C’s ability to improve its financial situation