Twitter ramps up mobile advertising

Twitter will expand its advertising program for the Apple Inc iPhone and Google Inc Android devices, hoping to better tap into its growing mobile user base and ramp up revenue

February 29, 2012
Twitter - Tweet this!

Twitter will expand its advertising program for the Apple Inc iPhone and Google Inc Android devices, hoping to better tap into its growing mobile user base and ramp up revenue.

The company, which sells “promoted tweets” and advertises “promoted accounts” for customers, will now include both features on its mobile applications timeline, it said in a blogpost on Tuesday.

Until now, “promoted trends” and “promoted tweets” were included only on a search page when accessing Twitter on the iPhone or Android.

As a growing number of users switch to mobile phones and tablets as their primary method of accessing the Internet, ad-supported Web services are turning to mobile screens. About 55 percent of Twitter’s over 100 million monthly active users access its service over a mobile phone.

Facebook, which gets almost 85 percent of its revenue from advertising on its website, is also reported to have been testing advertising for its mobile app.

San Francisco-based Twitter has already begun displaying promoted accounts for its iPhone and Twitter clients and will start publishing promoted tweets in coming weeks.

Initially, only a small number of users will see promoted tweets on their mobile phones, Twitter said on it blogpost.

Since 2010, Twitter’s in-house sales staff has sold “promoted tweets” to large businesses on a case-by-case basis, but this month, the company launched a similar service to allow small businesses to buy and place ads on the online messaging platform.

The company’s service lets people send 140-character messages, or tweets, to groups of followers. Twitter has more than 100 million active users and a valuation topping $8 billion, even though it does not yet have a significant money-making model.

Tags: Active, Android, Apple, Twitter

Anonymous News Tip
Free Email Newsletter:
Subscribe
X

Anonymous News Tip






Captcha image
Not readable? Change text.

sending

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Do you think Cell C's out of bundle data price increase will hurt the company?

View Results

Loading ... Loading ...

More News

We are out of time, but not hopelessly so: SAPS

SAPS

The SA Police Service (SAPS) is out of time to complain against the DA’s election advertisement, but not hopelessly so

Web.za domain to relaunch

Internet

The web.za second level domain is set to relaunch in South Africa

Cell C fails in attack on MTN ad

Mobile Money Product make money

Cell C has lodged an unsuccessful complaint against an MTN advertisement which promises to put a dent in unemployment

MTN SA subscribers, ARPU decline

MTN logo

MTN lost close to 1 million subscribers over the last quarter, while the average revenue per user dropped by 11%

bool(true)