Free Gmail SMS in SA: why so late?

Google enabled their free Gmail SMS service in South Africa this week, years after it went live in other territories

March 16, 2012
Free Gmail SMS

Google’s free Gmail SMS chat service went live in South Africa this week (12 March 2012). It allows Gmail users to chat with mobile phone users via SMS for free.

“The service has been specifically designed with consumers on the African continent in mind and will bring a new level of flexibility and mobility to Gmail Chat,” said Luke McKend, Country Manager for Google South Africa.

The free Gmail SMS service was first launched in October 2008 in the United States, and since then Google expanded the number of territories where this service is offered.

The Gmail SMS Chat service was launched in Kenya in 2010, raising the question of why South Africa lagged behind numerous African countries and other developing nations to get the service.

Google South Africa explained that Gmail SMS Chat was initially launched and tested in countries with very low Internet penetration to help the few online users communicate more easily with their many offline contacts.

“After the successful uptake of Gmail SMS Chat in the initial launch countries, we’ve brought the service to many more countries and operators, with a focus on emerging market countries,” said Google.

Only MTN and 8ta are currently supporting the service, but Vodacom and Cell C said that they are assessing the viability of also supporting Google’s free Gmail SMS Chat service.

Related articles

Free SMSes from Gmail

SMS marketing and the CPA

Free SMSs from Gmail: What about Vodacom and Cell C

Tags: 8ta, Cell C, Gmail, Google, Headline, Luke Mckend, MTN, Vodacom

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Are you working over the festive season?

View Results

Loading ... Loading ...

More News

New Cell C data prices released

Cell C explosive

Cell C has unveiled new prepaid, contract, and data prices, which kick in on 1 January 2015 for prepaid products and 1 February 2015 for contracts

Google unveils fully functional self-driving car

Google self driving car

Google unveiled its first “fully functional” self-driving car Monday

Turn on Christmas tree lights with Twitter

Twitter-logo-new

Twitter users anywhere in the world can control the lights on a holiday display in New Jersey

Copper theft down in November

Copper cable

The cost of copper theft decreased to R13 million in November from R13.2m in October

Free MyBroadband Newsletter:
Subscribe
X
bool(true)