Statistics released by World Wide Worx and Fuseware during October 2011 featured the top South African pages and media brands on Facebook.
In their Social Media Landscape 2011 report, the research companies list the top 10 Facebook pages and media brands by number of fans, or “likes”, the page has.
SocialBakers, a social analytics website aimed at marketers, hosts lists of the most “liked” Facebook pages, dividing them into four categories: pages, brands, media, and services.
According to SocialBakers, the number of South African Facebook users was at 4,858,280 in April 2012, ranking SA as the 31st largest population in the world on the social network.
Based on estimates of SouthAfrica’s population and Internet user base, SocialBakers puts SA Facebook penetration of the overall population at 9.89%, while Facebook usage among online South Africans is said to be 91.67%.
The table below shows the top 10 South African Facebook pages according to SocialBakers, along with the number of fans (or “likes”) the page had at the time of writing.
| Page | Brand | Media brand |
|---|---|---|
| Seether (2,069,771) | Vodacom (153,583) | Huisgenoot (181,773) |
| Trevor Noah (666,760) | Woolworths SA (151,188) | 5FM (124,736) |
| Springboks (473,159) | BlackBerry South Africa (122,250) | Hectic Nine-9 (107,799) |
| Gareth Cliff (350,416) | Win a luxury SPA weekend in Cape Town (100,597) | Metro FM (98,437) |
| Die Antwoord (348,930) | Mr Price (94,231) | Kick Off magazine (97,859) |
| Black Coffee (343,252) | Sissy Boy (82,432) | 94.5 Kfm Breakfast (72,283) |
| Kaizer Chiefs (330,816) | YDE (82,432) | Intiem & Intimacy Magazine (56,937) |
| The Parlotones (327,641) | Doritos South Africa (75,896) | DStv (55,378) |
| The Sharks (279,083) | Captain Morgan South Africa (75,734) | Baba & Kleuter (50,539) |
| Cobus Potgieter (263,414) | FNB (70,555) | You Magazine (43,058) |
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