Microsoft revamps Bing, Facebook helps

Microsoft announced its biggest-ever revamp of its Bing search engine on Thursday, saying it would use information from users’ Facebook accounts to mimic how questions are answered in the real world: by asking friends who might know

May 11, 2012
Microsoft

Microsoft announced its biggest-ever revamp of its Bing search engine on Thursday, saying it would use information from users’ Facebook accounts to mimic how questions are answered in the real world: by asking friends who might know.

The extensive redesign is aimed at helping bridge the stubborn gap with Google, which still serves some two thirds of all US web searches compared to 15 per cent for Microsoft’s Bing. Bing also powers Yahoo’s search technology, which accounts for a further 14 per cent of searches.

Microsoft launched Bing three years ago, investing more than 6 billion dollars on the project so far, according to The Wall Street Journal.

The new Bing platform will roll out in the US in the coming days, said Microsoft executive Qi Lu, and will feature three different columns on the page. The first column features traditional web links, while the middle column, called Snapshot, is reserved for actions related to those searches, such as viewing movie trailers or booking tickets. The third panel, called “Sidebar,” will feature answers from relevant people on Facebook and Twitter and will soon be expanded to include other social networks such as LinkedIn.

“People are using the Web to do things in the real world, and that’s a big change from where things were a decade ago,” Bing senior director Stefan Weitz said. “And so the 10 blue links that search has been predicated on for the last decade no longer makes sense. Simply put, that’s not how you get things done.”

Tags: Active, Bing, facebook, Google, LinkedIn, Microsoft, Twitter, Yahoo!

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Do you use the Post Office to send letters or packages to people?

View Results

Loading ... Loading ...

More News

Apple CEO thankful for being gay

Apple Inc CEO Tim Cook speaks on stage during an Apple event in San Francisco, California October 22, 2013.

Apple Inc Chief Executive Tim Cook publicly came out as gay in an article he wrote in Bloomberg Businessweek

Axxess improves mobile data rollover

Axxess Mobile data rollover

Axxess has adopted a first-in-first-out mobile data rollover policy, where the oldest mobile data will be used first

Vodacom number leak fix: all the details

Vodacom spy 2

Vodacom says it is no longer exposing phone numbers and device identifiers to web servers at random, and is busy developing a permanent fix

MTN 49c per minute international call rate promo

MTN logo

MTN South Africa has announced the launch of a new promotional bundle that offers an international call rate from 49c per minute

Free MyBroadband Newsletter:
Subscribe
X
bool(true)