Ticket sales for the upcoming Lady Gaga concerts in South Africa opened at 09:00 today (19 June 2012), but because of the high expected website traffic volumes Computicket employed a virtual queuing system from Queue-it.
Users trying to purchase Lady Gaga tickets were redirected to a Queue-it website with the message: “Online Queuing System. You are now in the queue for LADY GAGA tickets. When you reach the front of the queue, you will have 10 minutes to enter the site and complete your transaction.”
Most people in the queue received the message: “There are more than 1,000 in line in front of you”, with regular update messages like “All systems functioning normally. Please be patient, many tickets still available”.
However, one early bird received an approximate waiting time which was surprising: “This is in: 69 hours and 48 minutes”. Another received a waiting time message of “17 hours and 18 minutes”.
More recently, Lady Gaga fans trying to buy tickets did not receive the waiting time message, potentially to avoid the rather surprisingly long waiting time information.
Computicket’s website was previously prone to crash when facing high traffic volumes when opening ticket sales for high profile events. The new system is clearly a way to manage the traffic volumes for ticket sales and hence avoid website downtime.