Taxes, Wimbledon, Steers, the Durban July, and football were the searches that saw the largest growth among South African Google users in the past 30 days.
Last year’s top searches for this month (July 2011) also listed SARS and eFiling among the top rising searches, though they were beaten out by the launch of Google+ and death of Amy Winehouse.
Over the last 7 days South Africa’s rising search terms included the Higgs boson and Roger Federer, which is in line with worldwide trends.
However, “Zapiro” joined the Higgs as a breakout search hit in the last week. This is right after his unflattering cartoon and limerick featuring South African president Jacob Zuma.
Google explains in the help section of Insights for Search that “rising searches highlight searches that have experienced significant growth” over a given period (in this case the last 7 and 30 days), with respect to the preceding time period.
A rising search with an increase listed as “Breakout” instead of an actual percentage means that the search term has seen a change in growth greater than 5,000%.
In the table below, “higgs boson” and “zapiro” both qualified as breakout rising searches.
|Rank||SA Google searches: last 30 days||SA Google searches: last 7 days|
|Top searches||Rising searches||Top searches||Rising searches|
|3||steers||facebook login||roger federer|
|4||login facebook||efiling||gumtree||durban july|
|5||gumtree||euro 2012||youtube||durban july 2012|
|6||gmail||sars efiling||gmail||military veterans|
|7||games||gumtree johannesburg||games||mail and guardian|
|9||news||login facebook||sars||wimbledon 2012|