Elan Lohmann leaving Avusa for startup

Elan Lohmann parts ways with Avusa to focus on his startup Sleekgeek, a venture aims to get geeks into shape

By - August 10, 2012

Elan Lohmann, Managing Director at Digital Avusa Group, has resigned from the company to focus on his startup Sleekgeek.

Lohmann started Sleekgeek towards the end of 2011 after deciding to get into shape for a beach holiday. Since these humble beginnings – which involved 16 24 of his friends in the IT (Digital Media) industry – the initiative has burgeoned into a full time project.

The latest Sleekgeek Summer Body challenge, which encourages participants to lose weight and get into shape, has a guaranteed prize fund of R80,000. Lohmann said that they already have over 200 registrations for their latest challenge, with the number growing daily.

Sleekgeek also has a dedicated Facebook page which is free to join, and provides support and inspiration for individuals keen to live a healthier life.

Time to move on

Lohmann joined Avusa in August 2009 as the General Manager of the company’s Media Live division, and became the Managing Director at Digital Avusa Group in April 2011.

In addition to his current position as the MD of Digital at Avusa, Lohmann is also a director at Map Integration Technologies and the chairman at Inet-Bridge and Interactive Junction Holdings.

Elan Lohmann

Elan Lohmann

Lohmann explained that the time was right for him to leave the corporate world and dedicate his efforts to the Sleekgeek project. Here is a personal post about his departure.

Lohmann will leave Avusa at the end of August.

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