Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic statistics for South Africa’s top websites.
According to the August 2012 Effective Measure statistics, News24 attracted 2,288,635 unique South African visitors, followed by Howzit.MSN (1,756,454unique SA visitors), and IOL (1,221,470 unique SA visitors).
The following table provides an overview of the most popular South African websites among local Internet users.
|Website||Unqiue South African visitors||Page Views|
When it came to traffic from both South African and international visitors, Howzit.MSN was ranked as the top website, followed by News24 and IOL.
The following table provides an overview of the most popular South African websites – ranked based on total traffic.
|Website||Total unique visitors||Page Views|
It should be noted that only DMMA registered websites are listed in this comparison.