Rara.com, an online music streaming service operating out of London, UK, announced today (24 October 2012) that it was expanding into South Africa.
They are running a promotion that offers new users that only need to use the website a rate of R6.99 per month for the first three months, thereafter R33.99.
Alternatively, new users can also get the subscription that includes website and mobile access on iPhone, iPad, and Android phones and tablets for R13.99 per month for the first three months, thereafter R68.99.
There are no contracts, according to the Rara.com website, so users can cancel at any time.
In addition to their expansion, Rara also announced a new Windows 8 application and a slew of updates for their existing apps for the web, Android, iPhone, and iPad.
The service also announced new licensing agreements with “thousands of independent labels” through rights agencies and distributors.
This increases the service’s global music catalogue to 18 million licensed tracks, Rara said.
According to the Rara website they have songs from all the major music labels and the global catalogue is “tailored for each country to provide a relevant library of music.”
The service uses the Dolby Pulse format for its songs, which Dolby explains uses the high-efficiency advanced audio coding (HE-AAC) codec along with Dolby’s metadata for “maintaining consistent broadcast audio quality”.
Rara recommends a minimum connection speed of 256kbps, but says that it has an offline mode that lets users on mobile devices store tracks so they don’t need an Internet connection to play them.
One Rara.com account will work offline on a maximum of three mobile devices, and users can sign in on multiple devices at the same time.
However, only one device may be used to play music at any given time while online.