South Africa’s biggest and best websites

Latest Effective Measure statistics reveal the top South African websites for the last month (October 2012)

November 12, 2012
South African websites

The October 2012 Effective Measure statistics were recently unveiled, showing that Howzit.MSN attracts the most unique visitors, followed by News24 and IOL.

Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic statistics for South Africa’s top websites.

According to the October 2012 Effective Measure statistics, Howzit.MSN attracted 3.4 million unique visitors, followed by News24 with 3.3 million unique browsers and IOL with 2.3 million.

Supersport, which is the country’s premier sporting website, ranked fourth with 1.3 million unique browsers. MyBroadband was fifth with 1.2 million unique monthly browsers.

The following table provides an overview of the most popular South African websites based on total unique visitors.

October 2012 Effective Measure statistics
Website Total unique visitors Page views
howzit.msn.com 3,377,753 40,484,397
news24.com 3,291,529 48,035,566
iol.co.za 2,265,410 22,351,951
supersport.com 1,323,986 17,312,639
mybroadband.co.za 1,213,870 7,783,694
timeslive.co.za 1,166,009 7,283,687
sport24.co.za 1,045,166 10,376,820
channel24.co.za 1,002,098 5,147,041
ananzi.co.za 920,766 5,854,150
mg.co.za 897,467 6,227,532

South African traffic

When it came to South African only visitors, News24 reigned supreme with 2.4 million unique visitors, followed by Howzit.MSN with 1.7 million unique visitors and IOL with 1.3 million.

Sport24 was ranked fourth with 692,000 unique browsers, beating Supersport with 637,000 unique browsers.

The following table provides an overview of the most popular South African websites based on South African unique visitors.

October 2012 Effective Measure statistics
Website Unique SA monthly visitors Page views
news24.com 2,357,232 40,173,949
howzit.msn.com 1,724,807 27,432,925
iol.co.za 1,260,723 16,657,015
sport24.co.za 692,501 6,496,455
ananzi.co.za 679,395 3,548,814
supersport.com 636,735 11,398,926
mybroadband.co.za 622,114 5,814,854
junkmail.co.za 610,885 12,022,801
channel24.co.za 601,750 3,334,091
timeslive.co.za 591,554 5,044,589

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Tags: DMMA, effective measure, Headline, iol, news24, Supersport

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