The October 2012 Effective Measure statistics were recently unveiled, showing that Howzit.MSN attracts the most unique visitors, followed by News24 and IOL.
Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic statistics for South Africa’s top websites.
According to the October 2012 Effective Measure statistics, Howzit.MSN attracted 3.4 million unique visitors, followed by News24 with 3.3 million unique browsers and IOL with 2.3 million.
Supersport, which is the country’s premier sporting website, ranked fourth with 1.3 million unique browsers. MyBroadband was fifth with 1.2 million unique monthly browsers.
The following table provides an overview of the most popular South African websites based on total unique visitors.
| October 2012 Effective Measure statistics | ||
| Website | Total unique visitors | Page views |
| howzit.msn.com | 3,377,753 | 40,484,397 |
| news24.com | 3,291,529 | 48,035,566 |
| iol.co.za | 2,265,410 | 22,351,951 |
| supersport.com | 1,323,986 | 17,312,639 |
| mybroadband.co.za | 1,213,870 | 7,783,694 |
| timeslive.co.za | 1,166,009 | 7,283,687 |
| sport24.co.za | 1,045,166 | 10,376,820 |
| channel24.co.za | 1,002,098 | 5,147,041 |
| ananzi.co.za | 920,766 | 5,854,150 |
| mg.co.za | 897,467 | 6,227,532 |
South African traffic
When it came to South African only visitors, News24 reigned supreme with 2.4 million unique visitors, followed by Howzit.MSN with 1.7 million unique visitors and IOL with 1.3 million.
Sport24 was ranked fourth with 692,000 unique browsers, beating Supersport with 637,000 unique browsers.
The following table provides an overview of the most popular South African websites based on South African unique visitors.
| October 2012 Effective Measure statistics | ||
| Website | Unique SA monthly visitors | Page views |
| news24.com | 2,357,232 | 40,173,949 |
| howzit.msn.com | 1,724,807 | 27,432,925 |
| iol.co.za | 1,260,723 | 16,657,015 |
| sport24.co.za | 692,501 | 6,496,455 |
| ananzi.co.za | 679,395 | 3,548,814 |
| supersport.com | 636,735 | 11,398,926 |
| mybroadband.co.za | 622,114 | 5,814,854 |
| junkmail.co.za | 610,885 | 12,022,801 |
| channel24.co.za | 601,750 | 3,334,091 |
| timeslive.co.za | 591,554 | 5,044,589 |
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