South Africa’s web kings revealed

Latest Effective Measure statistics reveal the top South African websites for the past month (November 2012)

By - December 5, 2012
South African websites

The November 2012 Effective Measure statistics were recently unveiled, showing that Howzit.MSN attracts the most unique visitors, followed by News24 and IOL.

Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic statistics for South Africa’s top websites.

According to the November 2012 Effective Measure statistics, Howzit.MSN attracted 3.14 million unique visitors, followed by News24 with 3.07 million unique browsers and IOL with 2.09 million.

A newcomer to the Effective Measure/DMMA list is Yahoo SA, which ranked fourth with a total of 1.5 million unique monthly visitors.

For South African only visitors, Howzit.MSN reigned supreme with 2.25 million unique visitors, followed by News24 with 2.21 million unique visitors and IOL with 1.37 million.

The following table provides an overview of the most popular South African websites based on the November 2012 Effective Measure statistics.

Name Unique Browsers Page Views
Total traffic 3,144,616 38,074,223 3,068,585 46,244,057 2,088,586 20,747,191 1,453,117 15,970,517 1,293,637 7,384,407 1,257,789 17,199,570 1,197,472 7,568,665 963,660 4,744,998 957,883 9,605,911 949,394 9,396,063
South African only traffic 2,250,133 30,764,149 2,214,775 38,818,406 1,372,135 15,363,287 1,230,953 15,771,596 701,991 12,152,941 632,635 6,023,495 622,474 5,789,555 592,650 11,884,788 591,589 3,043,790 587,364 3,254,856

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