The November 2012 Effective Measure statistics were recently unveiled, showing that Howzit.MSN attracts the most unique visitors, followed by News24 and IOL.
Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic statistics for South Africa’s top websites.
According to the November 2012 Effective Measure statistics, Howzit.MSN attracted 3.14 million unique visitors, followed by News24 with 3.07 million unique browsers and IOL with 2.09 million.
A newcomer to the Effective Measure/DMMA list is Yahoo SA, which ranked fourth with a total of 1.5 million unique monthly visitors.
For South African only visitors, Howzit.MSN reigned supreme with 2.25 million unique visitors, followed by News24 with 2.21 million unique visitors and IOL with 1.37 million.
The following table provides an overview of the most popular South African websites based on the November 2012 Effective Measure statistics.
|Name||Unique Browsers||Page Views|
|South African only traffic|