South Africa’s web kings revealed

Latest Effective Measure statistics reveal the top South African websites for the past month (November 2012)

December 5, 2012
South African websites

The November 2012 Effective Measure statistics were recently unveiled, showing that Howzit.MSN attracts the most unique visitors, followed by News24 and IOL.

Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic statistics for South Africa’s top websites.

According to the November 2012 Effective Measure statistics, Howzit.MSN attracted 3.14 million unique visitors, followed by News24 with 3.07 million unique browsers and IOL with 2.09 million.

A newcomer to the Effective Measure/DMMA list is Yahoo SA, which ranked fourth with a total of 1.5 million unique monthly visitors.

For South African only visitors, Howzit.MSN reigned supreme with 2.25 million unique visitors, followed by News24 with 2.21 million unique visitors and IOL with 1.37 million.

The following table provides an overview of the most popular South African websites based on the November 2012 Effective Measure statistics.

Name Unique Browsers Page Views
Total traffic
howzit.msn.com 3,144,616 38,074,223
news24.com 3,068,585 46,244,057
iol.co.za 2,088,586 20,747,191
za.yahoo.com 1,453,117 15,970,517
timeslive.co.za 1,293,637 7,384,407
supersport.com 1,257,789 17,199,570
mybroadband.co.za 1,197,472 7,568,665
channel24.co.za 963,660 4,744,998
sport24.co.za 957,883 9,605,911
planetf1.com 949,394 9,396,063
South African only traffic
howzit.msn.com 2,250,133 30,764,149
news24.com 2,214,775 38,818,406
za.yahoo.com 1,372,135 15,363,287
iol.co.za 1,230,953 15,771,596
supersport.com 701,991 12,152,941
sport24.co.za 632,635 6,023,495
mybroadband.co.za 622,474 5,789,555
junkmail.co.za 592,650 11,884,788
channel24.co.za 591,589 3,043,790
ananzi.co.za 587,364 3,254,856

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Tags: DMMA, effective measure, Headline, Howzit MSN, iol, news24, Supersport, Yahoo!

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