PayPal acquires “growth hackers”

PayPal has acquired start-up Iron Pearl, bringing noted “growth hackers” Stan Chudnovsky and James Currier on board to help the online payments service expand more quickly.

April 12, 2013
PayPal

PayPal said on Thursday it acquired start-up Iron Pearl, bringing noted “growth hackers” Stan Chudnovsky and James Currier on board to help the online payments service expand more quickly.

PayPal, part of eBay Inc, did not disclose a purchase price.

PayPal is a dominant online payments service with more than 120 million users, but its growth has slowed in recent years and the company’s new president, David Marcus, is looking for ways to revive that.

Iron Pearl, a Silicon Valley start-up, analyzes data and develops computer models designed to drive the viral spread of products and services over the Internet, often across social networks such as Facebook Inc.

This niche in the technology world is often called growth hacking, and PayPal’s Marcus said on Thursday that Chudnovsky and Currier are among the leading growth hackers. Other top growth hackers include Chamath Palihapitiya, who helped drive Facebook‘s own rapid expansion, Marcus noted.

“It’s time for PayPal to take this very seriously,” Marcus said. “This is a key function of any growth company.”

Technology companies such as Facebook, LinkedIn Corp and Twitter have specific groups of employees who focus on growth hacking and PayPal should too, he added.

Chudnovsky will take on the new role of vice president of growth at PayPal and report directly to Marcus, while Currier will be a “growth adviser” to the company, Marcus said.

Chudnovsky and Currier started Tickle, an early social media 7company that used online viral marketing and was acquired for $100 million by Monster in 2004.

Chudnovsky also helped design online growth strategies for start-ups such as GoodReads, Path and BranchOut.

GoodReads, a social network for readers to recommend books to friends online, was acquired by Amazon.com Inc, the world’s largest Internet retailer, earlier this year.

(Reporting by Alistair Barr; Editing by Steve Orlofsky)

More business news

iPhone sales disappoint, manufacturer cuts outlook

Surprising twist in Vodacom, WirelessG battle

Microsoft versus Google on ad revenue

Microsoft, Nokia demand antitrust regulation against Google’s Android

Tags: Iron Pearl, paypal, quicknews

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Do you think Cell C and Telkom will survive the mobile war?

View Results

Loading ... Loading ...

More News

Worst tech predictions in South Africa

Crystal ball currency money price business predict future

Over the years many high-profile South Africans thought that they had a prophetic insight into the country’s technology market – history proves them very wrong

We have a crisis on our hands: Eskom CEO

Eskom light

Eskom and South Africa must brace themselves for tough measures in order to make the power supply sustainable, Public Enterprises Minister Lynne Brown said on Tuesday

DStv Now app live

DStv Explora and Wi-Fi Connector combo

MultiChoice has launched the DStv Now application for Android and iOS

Revamped anti-Cell C banner goes up

New Cell C banner

A revamped anti-Cell C banner has gone up at the World Wear shopping centre

Free MyBroadband Newsletter:
Subscribe
X
bool(true)