Here is what South Africa’s Internet looks like

The DMMA and Effective Measure’s South African Online Report reveals what the country’s Internet landscape looks like

By - August 28, 2013 Share on LinkedIn
Internet

The DMMA and Effective Measure has released its South African Online Report for July 2013, which revealed that the country’s top websites recorded 22 million unique browsers last month.

While there are more South Africans visiting more websites, they spend less time on each page they visit.

“While Unique Browsers are up by 62.5% and Visits up by 83.5% year on year, the time they spend on each page is getting briefer,” the report stated.

“Keeping your audience engaged is now the biggest challenge and opportunity to publishers.”

The following table provides a summary of South Africa’s Internet landscape as seen from local website statistics.

South African website stats

South African website stats

Who are SA’s Internet users?

The DMMA/Effective Measure report showed that South Africa has a relatively old Internet population, with the majority of users older than 30.

The report shows that over 60% of South Africa’s Internet users live in Pretoria, Johannesburg and Cape Town.

South African Internet users

South African Internet users

Most popular Internet connections, places to access websites

The July 2013 South African Online Report shows that most South Africans use ADSL to access the Internet, followed by mobile access and Wi-Fi.

Most used Internet connections

Most used Internet connections

The majority of people access the Internet from work and from home.

Where South Africans access the Internet from

Where South Africans access the Internet from

Top 30 Local Websites accessed by South Africans

Effective Measure and the DMMA reported the following rankings of websites visited by Internet users inside South Africa.

Rank Site Unique Browsers Page Views
1 news24.com 2 577 866 43 596 930
2 howzit.msn.com 1 724 508 30 975 988
3 iol.co.za 1 415 127 17 402 206
4 za.yahoo.com 1 335 299 15 892 572
5 dstv.com 1 230 267 21 706 896
6 sport24.co.za 911 705 9 632 253
7 channel24.co.za 832 266 5 977 311
8 pnet.co.za 825 243 24 866 515
9 careerjunction.co.za 792 813 10 928 140
10 mybroadband.co.za 743 227 5 882 119
11 autotrader.co.za 718 540 26 952 340
12 BBC Sites 712 378 6 692 193
13 mg.co.za 693 180 4 943 096
14 sowetanlive.co.za 659 012 10 653 120
15 timeslive.co.za 625 388 5 020 003
16 supersport.com 527 560 8 388 249
17 mweb.co.za 525 677 12 441 624
18 beeld.com 519 341 7 359 223
19 fin24.com 510 496 3 449 940
20 webmail.co.za 500 350 23 883 344
21 yellowpages.co.za 486 380 1 805 980
22 Kick Off South Africa 485 226 14 376 930
23 junkmail.co.za 476 282 9 550 118
24 brabys.com 473 015 1 078 463
25 citypress.co.za 419 332 3 099 845
26 Health24.com 411 839 1 491 833
27 bdlive.co.za 407 474 1 739 930
28 za.news.yahoo.com 379 738 1 923 822
29 junction.co.za 359 543 2 123 900
30 GOAL.com 355 169 5 285 969

More Internet articles

Largest South African websites

Big Internet growth for South Africa

Top mobile websites in SA revealed

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