“Psychic with mystical powers” – 0; ASA – 1

Dr. Semba said he is blessed with this gift to accurately tell what the future holds, but could not see an adverse ASA ruling coming

February 16, 2014
Dr Semba

A website by “Dr. Semba”, promising to solve problems which defied all solutions known to man, faced a successful complaint at the Advertising Standards Authority of South Africa (ASA) for misleading claims.

The website, called Sembaspells, promotes the services of Dr. Semba – “a psychic with mystical powers”. Some of his services include (among others):

  • Cast spells – love spells, marriage spells, relationship spells, business spells, and lots more.
  • See into the future and tell you what the future holds for you.
  • Perform the necessary rituals to alleviate demon oppression.
  • Cure epilepsy, high blood pressure, fever, depression, eczema and a whole lot of other infections.

These promises did not go down with another doctor – this time Dr. Rudi de Lange. De Lange lodged a complaint with the ASA, saying that there is no proof that Dr. Semba’s can cure the diseases mentioned.

“As such, the advertiser exploits consumer’s superstitions and beliefs,” argued de Lange.

The ASA tried to contact Dr. Semba to get a response on the allegations by De Lange, but they were not successful.

The ASA ruled that Dr. Semba is advertising unsubstantiated claims and abilities, and ordered him to withdraw his website claims immediately.

At the time of writing the website was still live, and the claims on the website remained unchanged.

More ASA articles

Unlimited vs Limitless: Vodacom hits back at Telkom Mobile

Telkom Mobile nails Vodacom in “Unlimited” ad

Tags: Advertising Standards Authority of South Africa (ASA), ASA, Headline

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Which smartphone do you have?

View Results

Loading ... Loading ...

More News

How ANC municipality nearly stopped fibre broadband rollout

Fibre

The Msunduzi Municipality spent lots of resources, including on legal battles, to try to stop fibre network rollouts in Pietermaritzburg

iPhone versus Samsung: top smartphone battle

Samsung iPhone

Fierce rivalry between iPhone and Samsung widens the gap between the pair and other mobile handset brands

Twitter is “source of all evil and destruction”

Twitter Logo

The microblogging site Twitter popular among both men and women in ultra-conservative Saudi Arabia is nothing more than “a source of lies” and evil, the kingdom’s top Muslim cleric said

DStv-Samsung Android app exclusivity ending soon

DStv BoxOffice

The exclusivity period for MultiChoice’s DStv BoxOffice app with Samsung will be ending soon

Free MyBroadband Newsletter:
Subscribe
X
bool(true)