“Psychic with mystical powers” – 0; ASA – 1

Dr. Semba said he is blessed with this gift to accurately tell what the future holds, but could not see an adverse ASA ruling coming

February 16, 2014
Dr Semba

A website by “Dr. Semba”, promising to solve problems which defied all solutions known to man, faced a successful complaint at the Advertising Standards Authority of South Africa (ASA) for misleading claims.

The website, called Sembaspells, promotes the services of Dr. Semba – “a psychic with mystical powers”. Some of his services include (among others):

  • Cast spells – love spells, marriage spells, relationship spells, business spells, and lots more.
  • See into the future and tell you what the future holds for you.
  • Perform the necessary rituals to alleviate demon oppression.
  • Cure epilepsy, high blood pressure, fever, depression, eczema and a whole lot of other infections.

These promises did not go down with another doctor – this time Dr. Rudi de Lange. De Lange lodged a complaint with the ASA, saying that there is no proof that Dr. Semba’s can cure the diseases mentioned.

“As such, the advertiser exploits consumer’s superstitions and beliefs,” argued de Lange.

The ASA tried to contact Dr. Semba to get a response on the allegations by De Lange, but they were not successful.

The ASA ruled that Dr. Semba is advertising unsubstantiated claims and abilities, and ordered him to withdraw his website claims immediately.

At the time of writing the website was still live, and the claims on the website remained unchanged.

More ASA articles

Unlimited vs Limitless: Vodacom hits back at Telkom Mobile

Telkom Mobile nails Vodacom in “Unlimited” ad

Tags: Advertising Standards Authority of South Africa (ASA), ASA, Headline

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Are you working over the festive season?

View Results

Loading ... Loading ...

More News

Your personal privacy is eroding

Privacy

Personal privacy is eroding as consent policies of Google and Facebook evoke ‘fantasy world’

BlackBerry and Boeing to make self-destructing smartphone

BlackBerry Passport back

BlackBerry Ltd is working with Boeing Co on Boeing’s high-security Android-based smartphone

Grave concern over Eskom ICT systems

Stealing electricity eskom

Eskom sources are very concerned about the state of Eskom’s information management system

Sony should have stood firm against hackers: Obama

Hacker matrix code program cyber-criminal

Critics including US President Barack Obama say Sony should have stood firm against North Korean threats

Free MyBroadband Newsletter:
Subscribe
X
bool(true)