“Psychic with mystical powers” – 0; ASA – 1

Dr. Semba said he is blessed with this gift to accurately tell what the future holds, but could not see an adverse ASA ruling coming

By - February 16, 2014
Dr Semba

A website by “Dr. Semba”, promising to solve problems which defied all solutions known to man, faced a successful complaint at the Advertising Standards Authority of South Africa (ASA) for misleading claims.

The website, called Sembaspells, promotes the services of Dr. Semba – “a psychic with mystical powers”. Some of his services include (among others):

  • Cast spells – love spells, marriage spells, relationship spells, business spells, and lots more.
  • See into the future and tell you what the future holds for you.
  • Perform the necessary rituals to alleviate demon oppression.
  • Cure epilepsy, high blood pressure, fever, depression, eczema and a whole lot of other infections.

These promises did not go down with another doctor – this time Dr. Rudi de Lange. De Lange lodged a complaint with the ASA, saying that there is no proof that Dr. Semba’s can cure the diseases mentioned.

“As such, the advertiser exploits consumer’s superstitions and beliefs,” argued de Lange.

The ASA tried to contact Dr. Semba to get a response on the allegations by De Lange, but they were not successful.

The ASA ruled that Dr. Semba is advertising unsubstantiated claims and abilities, and ordered him to withdraw his website claims immediately.

At the time of writing the website was still live, and the claims on the website remained unchanged.

More ASA articles

Unlimited vs Limitless: Vodacom hits back at Telkom Mobile

Telkom Mobile nails Vodacom in “Unlimited” ad

Share your thoughts

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us



Have you experienced downtime on Vox Telecom this week?

View Results

Loading ... Loading ...

More News

Investec buys stake in Vumatel

Vumatel Fibre

Vumatel has sold a minority stake of the company to Investec.

ANC not happy about Muthambi’s digital migration comments

Go digital

ANC officials intend meeting Communications Minister Faith Muthambi to discuss her “unfortunate communication” about digital migration

Telecoms Minister welcomes launch of Openserve

Siyabonga Cwele

The Minister of Telecommunications and Postal Services has welcomed the launch of Telkom’s Openserve.

Congress on Love and Sex With Robots is illegal

Ex Machina

The Second International Congress on Love and Sex With Robots, scheduled for next month in southern Malaysia, would break the country’s laws if it goes ahead, the police chief said.


Newsletter Subscription

Email *
Enter the following to confirm your subscription *
Captcha image

Free MyBroadband Newsletter