“Psychic with mystical powers” – 0; ASA – 1

Dr. Semba said he is blessed with this gift to accurately tell what the future holds, but could not see an adverse ASA ruling coming

February 16, 2014
Dr Semba

A website by “Dr. Semba”, promising to solve problems which defied all solutions known to man, faced a successful complaint at the Advertising Standards Authority of South Africa (ASA) for misleading claims.

The website, called Sembaspells, promotes the services of Dr. Semba – “a psychic with mystical powers”. Some of his services include (among others):

  • Cast spells – love spells, marriage spells, relationship spells, business spells, and lots more.
  • See into the future and tell you what the future holds for you.
  • Perform the necessary rituals to alleviate demon oppression.
  • Cure epilepsy, high blood pressure, fever, depression, eczema and a whole lot of other infections.

These promises did not go down with another doctor – this time Dr. Rudi de Lange. De Lange lodged a complaint with the ASA, saying that there is no proof that Dr. Semba’s can cure the diseases mentioned.

“As such, the advertiser exploits consumer’s superstitions and beliefs,” argued de Lange.

The ASA tried to contact Dr. Semba to get a response on the allegations by De Lange, but they were not successful.

The ASA ruled that Dr. Semba is advertising unsubstantiated claims and abilities, and ordered him to withdraw his website claims immediately.

At the time of writing the website was still live, and the claims on the website remained unchanged.

More ASA articles

Unlimited vs Limitless: Vodacom hits back at Telkom Mobile

Telkom Mobile nails Vodacom in “Unlimited” ad

Tags: Advertising Standards Authority of South Africa (ASA), ASA, Headline

Anonymous News Tip
Free Email Newsletter:
Subscribe
X

Anonymous News Tip






Captcha image
Not readable? Change text.

sending

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Do you think Cell C's out of bundle data price increase will hurt the company?

View Results

Loading ... Loading ...

More News

Half a billion users for WhatsApp

Facebook Whatsapp 2

WhatsApp now has 500 million regular, active users around the world, the free mobile messaging service being acquired by Facebook said.

More BSc, less BA

BA versus BSc

Google executive says that jobseekers are much better off being a B student in computer science than an A+ student in English

Nokia Lumia 1320 price in South Africa

Nokia Lumia 1320

Nokia has announced the local launch date and pricing for the Nokia Lumia 1320

Terminator robot unveiled by Pentagon scientists

Atlas Robot

US Defense Secretary Chuck Hagel got a first-hand look at a life-size robot Tuesday that resembles Hollywood’s Terminator

bool(true)