“Psychic with mystical powers” – 0; ASA – 1

Dr. Semba said he is blessed with this gift to accurately tell what the future holds, but could not see an adverse ASA ruling coming

February 16, 2014
Dr Semba

A website by “Dr. Semba”, promising to solve problems which defied all solutions known to man, faced a successful complaint at the Advertising Standards Authority of South Africa (ASA) for misleading claims.

The website, called Sembaspells, promotes the services of Dr. Semba – “a psychic with mystical powers”. Some of his services include (among others):

  • Cast spells – love spells, marriage spells, relationship spells, business spells, and lots more.
  • See into the future and tell you what the future holds for you.
  • Perform the necessary rituals to alleviate demon oppression.
  • Cure epilepsy, high blood pressure, fever, depression, eczema and a whole lot of other infections.

These promises did not go down with another doctor – this time Dr. Rudi de Lange. De Lange lodged a complaint with the ASA, saying that there is no proof that Dr. Semba’s can cure the diseases mentioned.

“As such, the advertiser exploits consumer’s superstitions and beliefs,” argued de Lange.

The ASA tried to contact Dr. Semba to get a response on the allegations by De Lange, but they were not successful.

The ASA ruled that Dr. Semba is advertising unsubstantiated claims and abilities, and ordered him to withdraw his website claims immediately.

At the time of writing the website was still live, and the claims on the website remained unchanged.

More ASA articles

Unlimited vs Limitless: Vodacom hits back at Telkom Mobile

Telkom Mobile nails Vodacom in “Unlimited” ad

Tags: Advertising Standards Authority of South Africa (ASA), ASA, Headline

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

What is your preferred mobile platform?

View Results

Loading ... Loading ...

More News

Telkom 20Mbps ADSL2+ service launched

Telkom broadband

Telkom has quietly launched a 20Mbps ADSL2+ service, which is available across the country where exchanges support the service

Telkom in R91 million contract mess

Sipho Maseko

Bloomberg reported that Telkom awarded a R91.1 million advisory contract to Bain & Co without following an open bidding process

Telkom management team takes home R123 million

Telkom TV

Telkom’s executive management team took home R123.6 million for the financial year ended March 2014

Leaked The Expendables 3 tops movie piracy chart

The Expendables 3

The “most pirated movie” chart shows that the leaked version of The Expendables 3 is a hit among Internet pirates

Free MyBroadband Newsletter:
Subscribe
X
bool(true)