Cheaper iPhone 4 on the horizon

Apple may launch a cheaper model of the iPhone 4 alongside its next generation iPhone

August 24, 2011
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According to Reuters, Apple’s manufacturing partners are increasing production of a low cost version of the iPhone 4. The budget iPhone is set to have an 8GB flash drive as internal memory, and is poised for release in September 2011.

Apple has a history of reducing prices of older model iPhones down to $99 in the US market, allowing more users access to the device. This is a likely price point for the low cost iPhone 4 according to industry Analyst Brian Blair.

“[A more affordable iPhone would allow] Apple and carriers to ease back on the device and service pricing and extend Apple’s reach into new and lower consumer segments with only minimal cannibalization to the iPhone’s high-end position,” wrote Ittai Kidron, an Oppenheimer analyst, earlier this year.

Read the full story over at: All Things D.

Tags: Apple Reuters, Brian Blair, Ittai Kidron, rumour

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