This represents 49.1 percent of all online videos watched in the U.S.
U.S. internet video viewers watched 42.6 billion videos during October, 20.9 billion of which were on YouTube. ComScore also credits YouTube/Google with an audience of just under 161 million unique viewers – nearly triple the amount of Facebook, which had 60 million unique viewers.
Google/YouTube also had the highest minutes of video watched per users in a month, with each viewer watching just over 7 hours of video in October.
By contrast, each Facebook viewer watched only 18.4 minutes of video during the month.
Read the full story at: ComScore.