Apple iPhone users may be more inclined to pay for applications than Android users, after finding out that apps on the latter are two and a half times more expensive on average.
This is according to market research firm Canalys, who released the results of a survey done across the two operating systems.
Top paid-for apps on the Android market were priced “dramatically higher” than those on iOS according to the survey results.
“In the US, to purchase the top 100 paid-for apps in the Android Market would cost $374.37 (R2871.11) – an average of $3.74 (R28.71) per app – more than 2.5 times the cost of the top 100 paid-for iPhone apps. The top 100 iPhone apps would cost $147.00 (R1,127.37), or $1.47 (R11.27) on average per app,” said Canalys.
The firm also found that 82 of the top 100 apps in the Apple App Store were priced at $0.99 (R7.59), compared to just 22 on the Android market.
Canalys found that, “Having downloaded, installed and used low-cost apps, consumers will be more willing to pay additional sums for extra content, levels or add-ons for apps they like, than to pay a greater up-front sum for an app of unknown quality.”
Read the full story at: Boy Genius Report.
Loading ...
Join the conversation