Consumers want bigger cell phones

The majority of consumers want bigger cell phones, as long as they remain thin

March 15, 2012
Android men feature

Smartphone owners want bigger devices with a 4 to 4.5-inch display, as long as the device remains thin.

This is according to Strategy Analytics, who polled consumers in the U.S. and U.K.

“Almost 90 percent of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device,” noted Paul Brown, a Strategy Analytics director. “This trend is driven by increased mobile web browsing capability, as well as engaging video and gaming experiences.”

The study also found that Android owners are more likely to want a larger device than iPhone users.

It also found that women are more likely to consider slightly smaller devices than males.

“In order for smartphone owners to adopt larger devices, it is important for handset manufacturers to ensure that mobile devices are not too heavy and that the devices remain thin enough for purses and pockets,” concluded Kevin Nolan, vice president for the User Experience Practice at Strategy Analytics.

Read the full story at: Boy Genius Report.

Tags: Android, Kevin Nolan, Paul Brown, Strategy Analytics

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

What is your preferred mobile platform?

View Results

Loading ... Loading ...

More News

DStv prices – really expensive?

DStv digital

MultiChoice if often criticised for its high DStv prices – we find out whether this is justified by comparing them to international rates

First Data acquires Vinny Lingham’s Gyft

Vinny Lingham

First Data, the global leader in payment technology and services solutions, has acquired mobile wallet gift card business Gyft

Sentech operations stable

Sentech

Operations were stable at Sentech following strike action by members of the Communication Workers Union (CWU)

Tor users attacked, possibly monitored

Hacker data

Tor, the Internet privacy protecting service, said it had discovered a compromise on its network that indicated somebody was trying to monitor the activity of its users

Free MyBroadband Newsletter:
Subscribe
X
bool(true)