Consumers want bigger cell phones

The majority of consumers want bigger cell phones, as long as they remain thin

By - March 15, 2012
Android men feature

Smartphone owners want bigger devices with a 4 to 4.5-inch display, as long as the device remains thin.

This is according to Strategy Analytics, who polled consumers in the U.S. and U.K.

“Almost 90 percent of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device,” noted Paul Brown, a Strategy Analytics director. “This trend is driven by increased mobile web browsing capability, as well as engaging video and gaming experiences.”

The study also found that Android owners are more likely to want a larger device than iPhone users.

It also found that women are more likely to consider slightly smaller devices than males.

“In order for smartphone owners to adopt larger devices, it is important for handset manufacturers to ensure that mobile devices are not too heavy and that the devices remain thin enough for purses and pockets,” concluded Kevin Nolan, vice president for the User Experience Practice at Strategy Analytics.

Read the full story at: Boy Genius Report.

Share your thoughts

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us



Apple iPhone 6s and 6s Plus pre-orders open today in SA - are you ordering one?

View Results

Loading ... Loading ...

More News

SABC has until 4pm to suspend Motsoeneng: DA

Hlaudi Motsoeneng

The DA has written to the legal representatives of the SABC and its COO‚ giving them until 4pm on Friday to give effect to the court-ordered suspension of Motsoeneng.

Big savings on gadgets and tech products

Deals Sale

If you are looking for awesome deals on technology products from South Africa’s top retailers, you have come to the right place.

3 proposed principles for online content blocking

Firefox icon on mobile screen with blurred icons

Mozilla has published its proposed principles for content blocking on the Internet.

Telkom to launch “Telkom Community”

Telkom logo on wall

Telkom said it is constantly improving its digital platforms, which now include the new Telkom Community – where customers can share their experiences with the company.


Newsletter Subscription

Email *
Enter the following to confirm your subscription *
Captcha image

Free MyBroadband Newsletter