Low cost tablets set to dominate market

Low cost tablets will control 60 percent of the market by 2016

March 26, 2012
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The Apple iPad will continue to dominate the tablet market for the short term, but by 2016 low cost tablets will control 60 percent of the market.

This is according to ABI research, who predict that sub-$400 tablet devices will have a larger market share than top end devices within the next 4 years.

“The majority of new entrant media tablet models have been in the sub-$400 segment that focuses on growth markets like India and China,” said Jeff Orr, group director of consumer research.

“The strong wave of growth in this segment over the next few years is expected to be driven by the adoption in emerging markets,” he continued.

eReader shipments will also increase, with ABI predicting 20 percent growth in 2012.

Read the full story at: Boy Genius Report.

Tags: ABI Research, Apple, Jeff Orr

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