Samsung taking on Google, Apple with mobile ads

Samsung is looking to develop an ad platform to tackle Apple and Google

April 5, 2012
Samsung logo

Samsung has confirmed that it will team up with OpenX Technologies to create a mobile ad platform to rival competitors Google and Apple.

This is according to the Wall Street Journal, who reported that the service will be known as the Samsung AdHub market.

Companies will be able to place ads on Samsung phones and tablets from the second half of 2012 through the platform.

Potential advertisers will be able to purchase ad space through app developers as well as Samsung, though pricing for the service is not yet known.

This is the first time any device manufacturer has entered the ad tech space in this way,” said OpenX Chief Executive Tim Cadogan. “It is becoming very clear to the principals in the mobile space that advertising is going to be a very important part of the revenue mix.”

Read the full story at: Boy Genius Report.

Tags: Apple, Google, OpenX Technologies, Samsung, Tim Cadogan

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