Samsung taking on Google, Apple with mobile ads

Samsung is looking to develop an ad platform to tackle Apple and Google

April 5, 2012
Samsung logo

Samsung has confirmed that it will team up with OpenX Technologies to create a mobile ad platform to rival competitors Google and Apple.

This is according to the Wall Street Journal, who reported that the service will be known as the Samsung AdHub market.

Companies will be able to place ads on Samsung phones and tablets from the second half of 2012 through the platform.

Potential advertisers will be able to purchase ad space through app developers as well as Samsung, though pricing for the service is not yet known.

This is the first time any device manufacturer has entered the ad tech space in this way,” said OpenX Chief Executive Tim Cadogan. “It is becoming very clear to the principals in the mobile space that advertising is going to be a very important part of the revenue mix.”

Read the full story at: Boy Genius Report.

Tags: Apple, Google, OpenX Technologies, Samsung, Tim Cadogan

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Will you subscribe to Telkom’s 100Mbps fibre service if it is available in your area?

View Results

Loading ... Loading ...

More News

E-tolls have caused outrage: Outa

e-toll fear

E-tolls in Gauteng have caused widespread outrage, the Opposition to Urban Tolling Alliance said on Tuesday

Tablet prices: FNB vs cash

FNB Internet

Here is how much you will win or lose when you purchase your tablet via FNB instead of buying it cash

Uber blocked in Germany

Uber

A US-designed smartphone application that connects passengers with cars for hire was blocked from operation in Germany by court injunction Tuesday

Reduce your power demand, help Eskom: Cape Chamber

Electricity warning

Reducing demand for electricity is the quickest and cheapest way to relieve the crisis and rising tariffs, the Cape Chamber of Commerce and Industry said on Tuesday

Free MyBroadband Newsletter:
Subscribe
X
bool(true)