Samsung taking on Google, Apple with mobile ads

Samsung is looking to develop an ad platform to tackle Apple and Google

April 5, 2012
Samsung logo

Samsung has confirmed that it will team up with OpenX Technologies to create a mobile ad platform to rival competitors Google and Apple.

This is according to the Wall Street Journal, who reported that the service will be known as the Samsung AdHub market.

Companies will be able to place ads on Samsung phones and tablets from the second half of 2012 through the platform.

Potential advertisers will be able to purchase ad space through app developers as well as Samsung, though pricing for the service is not yet known.

This is the first time any device manufacturer has entered the ad tech space in this way,” said OpenX Chief Executive Tim Cadogan. “It is becoming very clear to the principals in the mobile space that advertising is going to be a very important part of the revenue mix.”

Read the full story at: Boy Genius Report.

Tags: Apple, Google, OpenX Technologies, Samsung, Tim Cadogan

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Have you ever lied on your CV?

View Results

Loading ... Loading ...

More News

Top tech specials this weekend

Sale

If you are looking for a tablet, TV, or laptop, you can save thousands of rands this weekend

Another SA iStore robbed

The five colors of the new iPhone 5C are seen after Apple Inc's media event in Cupertino, California September 10, 2013.

Another iStore was robbed in Gauteng on Friday — this time at Centurion Mall in Pretoria, police said

Finance Minister Nhlanhla Nene’s fake Facebook profiles

The loading screen of the Facebook application on a mobile phone is seen in this photo illustration taken in Lavigny May 16, 2012. REUTERS/Valentin Flauraud

There are several fake Facebook accounts purporting to be those of Finance Minister Nhlanhla Nene, his ministry said on Friday

SABC won’t be held to ransom by actors: Motsoeneng

SABC logo TV screens

The SABC will not allow itself to be held to ransom by actors, the public broadcaster’s COO Hlaudi Motsoeneng said on Friday

Free MyBroadband Newsletter:
Subscribe
X
bool(true)