Samsung taking on Google, Apple with mobile ads

Samsung is looking to develop an ad platform to tackle Apple and Google

By - April 5, 2012
Samsung logo

Samsung has confirmed that it will team up with OpenX Technologies to create a mobile ad platform to rival competitors Google and Apple.

This is according to the Wall Street Journal, who reported that the service will be known as the Samsung AdHub market.

Companies will be able to place ads on Samsung phones and tablets from the second half of 2012 through the platform.

Potential advertisers will be able to purchase ad space through app developers as well as Samsung, though pricing for the service is not yet known.

This is the first time any device manufacturer has entered the ad tech space in this way,” said OpenX Chief Executive Tim Cadogan. “It is becoming very clear to the principals in the mobile space that advertising is going to be a very important part of the revenue mix.”

Read the full story at: Boy Genius Report.

Forum discussion

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

As a Gauteng road user, do you pay e-tolls?

View Results

Loading ... Loading ...

More News

MTN takes CWU to court

MTN logo

MTN says it has taken the Communication Workers Union (CWU) to the Johannesburg Labour Court for allegedly blocking entrances to the company’s offices and intimidating staff.

Awesome tech and gadget deals this week

Hot deal

Save a ton of money this weekend with great tech and gadget specials.

SABC blows R3 million on Motsoeneng praise choir

Hlaudi Motsoeneng

The DA has revealed that the SABC spends R3 million a year on its own choir, which sings praise songs to its company head.

Free 10GB data for video streaming on MTN

MTN FrontRow logo

MTN has announced a new promotion offering 10GB of free data for a month to stream from its video-on-demand service, MTN FrontRow

X

Newsletter Subscription


Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyBroadband Newsletter
Subscribe
X
bool(true)