Viddy backed by Shakira, Jay-Z

New video app gets some star power.

By - April 24, 2012
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Viddy, a new video capture and sharing app, recently reached the top of the app charts thanks to its skyrocketing popularity – and thanks to funding from a long list of celebrities and influential people.

The app allows users to shoot 15-second videos, customise and edit them, then share them across multiple platforms.

The list of influential backers includes Twitter co-founder, Biz Stone; Omniture founder, Josh James; Skull Candy chairman, Jeff Kearl; Jay Z’s co-founded entertainment label, Roc Nation; Overbrook Entertainment (founded by Will Smith and manager James Lassitter); ShoeDazzle founder, Brian Lee; professional skateboarder, Rob Dyrdek; Barcelona FC and Spain star, Gerard Pique; and pop singer, Shakira.

Viddy originally raised $6 million from initial investors, but the co-founder and CEO, Brett O’Brien, told The New York Times that he plans for the celebrity backing to give the app some stronger momentum.

“Shakira has 40 million fans on Facebook and she is huge in Latin America. I’m pretty sure this will help us get bigger in Latin America.”

Source: The New York Times
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