Facebook ads don’t get clicked by most

Many Facebook users will never click on ads displayed on the site, a study finds

By - May 18, 2012
facebook logo feature header

A large number of users won’t click on Facebook advertisements, according to a study by marketing agency, Greenlight.

The study found that 44 percent of the 500 respondents said they would never click on a Facebook ad. 3 percent of respondents regularly click on Facebook ads, while a further 10 percent said they do so often.

Privacy is also an issue with Facebook users, according to the study.

“With over 30% of respondents saying they ‘strongly distrust’ Facebook with their personal data, Facebook’s advertising program has an upward struggle,” said Greenlight director, Hannah Kimuyu.

“Facebook’s advertising program allows brands to connect with more than 800 million potential customers, through targeting their age, gender, location, and interests, in other words – personal data.”

Kimuyu noted that ads were rated as “effective and engaging” by those respondents who did click on them.

Read the full story at: Boy Genius Report.

Share your thoughts

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Do you think SA banks do enough to protect customers from debit order fraud?

View Results

Loading ... Loading ...

More News

The best-paying jobs at Google

Google

If you thought the company perks were the only reason to work for Google, wait until you see the salaries it offers.

Use Facebook to defend the ANC – Mbalula

ANC Wireless

Facebook and other social media must be used to defend the African National Congress, not to undermine it, Fikile Mbalula said

Awesome tech and gadget deals

Deals Sale

If you are looking for great deals on technology products and gadgets this weekend, you should read this article right now.

Telkom LTE and LTE-A customers to get more data

Telkom logo on wall

Telkom will migrate its Home and Business LTE and LTE-A plans to the recently-introduced SmartBroadband Wireless deals.

X

Newsletter Subscription


Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyBroadband Newsletter
Subscribe
X