Facebook ads don’t get clicked by most

Many Facebook users will never click on ads displayed on the site, a study finds

May 18, 2012
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A large number of users won’t click on Facebook advertisements, according to a study by marketing agency, Greenlight.

The study found that 44 percent of the 500 respondents said they would never click on a Facebook ad. 3 percent of respondents regularly click on Facebook ads, while a further 10 percent said they do so often.

Privacy is also an issue with Facebook users, according to the study.

“With over 30% of respondents saying they ‘strongly distrust’ Facebook with their personal data, Facebook’s advertising program has an upward struggle,” said Greenlight director, Hannah Kimuyu.

“Facebook’s advertising program allows brands to connect with more than 800 million potential customers, through targeting their age, gender, location, and interests, in other words – personal data.”

Kimuyu noted that ads were rated as “effective and engaging” by those respondents who did click on them.

Read the full story at: Boy Genius Report.

Tags: facebook, Greenlight, Hannah Kimuyu

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