Facebook ads don’t get clicked by most

Many Facebook users will never click on ads displayed on the site, a study finds

facebook logo feature header

A large number of users won’t click on Facebook advertisements, according to a study by marketing agency, Greenlight.

The study found that 44 percent of the 500 respondents said they would never click on a Facebook ad. 3 percent of respondents regularly click on Facebook ads, while a further 10 percent said they do so often.

Privacy is also an issue with Facebook users, according to the study.

“With over 30% of respondents saying they ‘strongly distrust’ Facebook with their personal data, Facebook’s advertising program has an upward struggle,” said Greenlight director, Hannah Kimuyu.

“Facebook’s advertising program allows brands to connect with more than 800 million potential customers, through targeting their age, gender, location, and interests, in other words – personal data.”

Kimuyu noted that ads were rated as “effective and engaging” by those respondents who did click on them.

Read the full story at: Boy Genius Report.

Share your thoughts

Join the conversation

Connect with Us



Would you buy a new high-end Motorola smartphone?

View Results

Loading ... Loading ...

More News

DStv Compact and Extra getting 3 Premium channels for Halloween

DSTV logo

Three popular channels from DStv Premium will be made available to DStv Compact and Extra subscribers.

These programming languages have shown a massive drop in the past 10 years

Programmer software developer programming code

While languages like Google’s Go have experienced a rise in popularity, several established players have not fared so well.

South African alarm system which links directly to police stations

South African police SAPS

Crime fighters in Diepsloot have a new weapon in their arsenal in the form of technologies to ensure better crime reporting and faster response times.

The risk of “stupid money” and government dictating broadband prices

Laurie Fialkov headline

Cybersmart CEO Laurie Fialkov highlights the risk of government involvement in determining pricing in the telecommunications industry.

Free MyBroadband Newsletter