Facebook traffic from Google, Bing drops dramatically

Facebook referral traffic from Google and Bing has taken a nosedive in 2012

By - May 31, 2012
Facebook

Referral traffic from Google and Bing to Facebook has dropped dramatically, following the launch of Google’s “Search Plus Your World” service.

According to referral traffic statistics by Facebook analytics company PageLever, traffic from Google to Facebook has decreased significantly following the “Search Plus Your World” launch in January.

“Search Plus Your World” customises search results and integrates content from Google Plus into a users query. “Relevant tips, photos, and posts from your friends” are also part of the service according to Google.

PageLever statistics show a 51 percent drop in Facebook referral traffic from Google. The company studied 500 Facebook fan pages with at least 10,000 fans before and after “Search Plus Your World” was released.

Google drove 9.25 percent of external traffic to the pages before the service launched, and 4.52 percent after the launch.

Curiously, Microsoft’s Bing browser shows a similar trend despite Microsoft not launching a service similar to “Search Plus Your World”. The search engine’s referral traffic to Facebook dropped by 59 percent between 2011 and 2012.

According to PageLever founder Jeff Widman, Google’s referral traffic to Facebook actually began to dip three days before the service was launched.

“Referral traffic from both Google and Bing to Facebook Pages started dropping on January 7th. That’s three days before Google rolled out SPYW,” said Widman. “The timing is certainly suspicious, but it doesn’t explain why traffic from Bing plummeted as well.”

Read the full story at: Cnet.

Forum discussion

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Are you a fan of Top Gear?

View Results

Loading ... Loading ...

More News

Eskom load shedding update: 30 July

Eskom logo dark

The latest on load shedding from Eskom.

New Vidi subscription video streaming prices

Vidi

Plus, the Samsung Smart TV app is on the way, Vidi promises.

Department of Telecommunications and Postal Services not worried about staff leaving

Government security

Broadband roll-out programmes won’t be affected by several key staff having exited the Department of Telecommunications and Postal Services, says a spokesperson.

Are you a real techie?

Hacker coder developer software programmer alphanumeric matrix

Take this quiz to find out if you are a real techie, or if you are a noob who should not be trusted behind a keyboard.

X

Newsletter Subscription


Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyBroadband Newsletter
Subscribe
X