The retention rate, calculated by how many users used an application more than 11 times on their mobile device, showed that 35 percent of iOS users used their apps very often – 52 percent higher than the 23 percent of Android users who did the same.
Users are also sticking with apps for longer. The number of users who launched an application just once dropped by 15 percent overall since the last study, while the number of users who launched an app more than 11 times increased from 26 percent to 31 percent.
The research also revealed that currently 24 percent of Android users launched an application just once, compared to 21 percent of iOS users.
“Improvements in both platforms suggests that many app publishers are simply building better apps, whether the app targets the mass market or a niche market, “said Localytics.
“The general public surely gained experience over the last year too, and are likely making more informed, discerning choices about what apps to try.”
Read the full story at: Boy Genius Report.