Google has been ramping-up development on its Google Wallet service, with the latest initiative to see if users will pay for web content.
As detailed on the Google Wallet website, the new initiative is an “experiment to see if users will be prepared to pay for individual web pages if the buying process is sufficiently easy.”
The experiment sees content creators showing free samples of web pages, with the option to purchase a blanked-out section to reveal the full content.
There is a 30-minute grace period where readers can get an instant refund on their purchases if they find the content isn’t to their liking.
Google has lined up several publishing partners for the experiment, listing Peachpit, DK Publishing, and the Oxford University Press as participants.