Surprising top smartphone stats in South Africa

If you think the Samsung Galaxy S5 and iPhone 5s are the most popular smartphones in South Africa, you are sorely mistaken

By - September 16, 2014 Share on LinkedIn
Smartphones

The most used smartphones in South Africa are the BlackBerry 8520 Curve, the BlackBerry 9320 Curve, and the BlackBerry 9300 Curve. This is according to Vodacom’s data about the number of active devices on its network.

The data further revealed that the top 10 most used smartphones on the Vodacom network included four BlackBerry devices, three Samsung phones, two Nokias, and an iPhone.

While there is a great deal of hype around high-end devices like the iPhone and Samsung Galaxy range, the more affordable BlackBerry 8520 is the smartphone which many South Africans use.

BlackBerry may be struggling to maintain its market share globally, but it is certainly far from dead. In fact, the BlackBerry 8520 Curve has been the most used smartphone in South Africa since 2011.

The following infographic provides an overview of the most popular smartphones (by usage) on Vodacom’s network.

Smartphones

Smartphones

Top smartphones from 2009 to 2014

While BlackBerry is currently the most used smartphone in South Africa, this was not always the case. In 2009, Nokia was all the rage, with Nokia devices occupying 8 of the top 10 smartphone spots.

The following table provides an overview of the most used devices on the Vodacom network from 2009 to 2014.

Most used smartphones on Vodacom’s network
2014 2013
BlackBerry 8520 Curve BlackBerry 8520 Curve
BlackBerry 9320 Curve BlackBerry 9300 Curve 3G Kepler
BlackBerry 9300 Curve 3G Kepler BlackBerry 9320 Curve
Samsung-GT-S5300 Galaxy Pocket Nokia-E63
Nokia-E63 BlackBerry 9360 Curve
Nokia-306 Asha Samsung-GT-S5300 Galaxy Pocket
Blackberry 9360 Curve BlackBerry 9900 Bold Touch
Samsung-GT-I8190 Galaxy SIII Mini Apple-iPhone 4S
Samsung-GT-I9500 Galaxy S4 Nokia-5230
Apple-iPhone 5 Nokia-E5-00 Wallace
2012 2011
BlackBerry 8520 Curve BlackBerry 8520 Curve
Nokia-C3-00 Annie Nokia-E63
Nokia-E63 Nokia-5230
BlackBerry 9300 Curve 3G Kepler Nokia-N70
Nokia-5230 BlackBerry 9700 Bold
BlackBerry 9780 Bold BlackBerry 9300 Curve 3G Kepler
BlackBerry 9800 Torch Nokia-5800 XpressMusic
Apple-iPhone 4 Nokia-E71
BlackBerry 9700 Bold BlackBerry 9800 Torch
Nokia-E5-00 Wallace Nokia-E72
2010 2009
Nokia-N70 Nokia-N70
BlackBerry 8520 Curve Nokia-N73
Nokia-5800 XpressMusic Nokia-E65
Nokia-N73 Nokia-6110 Navigator
Nokia-6210 Navigator Nokia-E51
Nokia-E71 Nokia-6680
Nokia-6110 Navigator Nokia-6210 Navigator
Nokia-E63 Nokia-N81-3 SD
Nokia-E65 BlackBerry 8310 Curve
Nokia-E51 HTC-S710

Hat tip to Vodacom for their help with this article.

More about mobile phones

South Africa’s most popular mobile phones: 1994 to 2014

Most popular phones in SA

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