Amazon has filed an application for a patent that lets shoppers buy items by taking a photo or video of themselves instead of using a password, Recode reported.
The patent is related to an existing one Amazon holds that lets a device authenticate a user through a photo or video.
According to Recode, the patent aims to make it safer and less socially-awkward to buy something online.
“The entry of these passwords… can require the user to turn away from friends or co-workers when entering a password, which can be awkward or embarrassing in many situations,” said Amazon.
Amazon’s patent application mentions authentication through certain actions or motions, such as smiling, blinking, or tilting your head.