How much of your mobile data is used by online adverts

A report by Enders Analysis shows that online adverts can use up to 79% of smartphone users’ mobile data.

By - March 17, 2016 Share on LinkedIn
Cellphone confused

A report by Enders Analysis shows that online adverts can use up to 79% of smartphone users’ mobile data.

The report was based on “popular publishers” web pages being viewed in a browser that mimicked an iPhone 6.

It looked at data consumption based on tests conducted without an ad blocker; with an ad blocker; and with an ad blocker and JavaScript disabled.

The research found that between 18%-79% of the mobile data transferred was used to download ad content.

“Publisher mobile pages are bloated and advertising is an enormous part of that,” said Enders Analysis.

More on smartphones

Android factory reset protection is useless

Amazon wants to patent pay-by-selfie tech

Share your thoughts

Join the conversation

Connect with Us



Did yesterday's DDoS attack against Dyn affect websites/online services you were using?

View Results

Loading ... Loading ...

More News

Why tech giants are struggling to build driverless cars

Google self driving car

We may have just seen a major player in the drive towards autonomous cars apply screeching brakes.

The biggest mistakes you can make with your LinkedIn profile picture


Former LinkedIn employee Koka Sexton has provided insight into what makes a terrible profile picture for the professional networking site.

Netflix’s VPN clampdown didn’t hurt it

Netflix logo on screen

The over-analysis of Netflix’s recent financial reports were off the mark.

South Africa’s economy is going to take another knock

SA rand money

South Africa’s decision to withdraw from the International Criminal Court will bring on more troubles for the country’s economy.

Free MyBroadband Newsletter