How much of your mobile data is used by online adverts

A report by Enders Analysis shows that online adverts can use up to 79% of smartphone users’ mobile data.

By - March 17, 2016 Share on LinkedIn
Cellphone confused

A report by Enders Analysis shows that online adverts can use up to 79% of smartphone users’ mobile data.

The report was based on “popular publishers” web pages being viewed in a browser that mimicked an iPhone 6.

It looked at data consumption based on tests conducted without an ad blocker; with an ad blocker; and with an ad blocker and JavaScript disabled.

The research found that between 18%-79% of the mobile data transferred was used to download ad content.

“Publisher mobile pages are bloated and advertising is an enormous part of that,” said Enders Analysis.

More on smartphones

Android factory reset protection is useless

Amazon wants to patent pay-by-selfie tech

Share your thoughts

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Do you use the Internet for medical advice?

View Results

Loading ... Loading ...

More News

How to build a base on the moon

Moon landing

Planetary Resources, a company hoping to make asteroid mining into a trillion dollar industry, earlier this year unveiled the world’s first 3D printed object made from bits of an asteroid.

South Africa on almost inevitable path to junk

Failed South Africa Flag broken

South Africa is on an “almost inevitable” path to junk status without a large enough crisis to jolt it into gear and engender fundamental change in how things are done.

SABC refuses to air DA election ads

Democratic Alliance DA logo

The SABC once again refuses to air the DA’s election advertisements, the party said on Sunday.

Why getting medical advice from Wikipedia isn’t a terrible idea

Wikipedia

It may come as a surprise to learn that Wikipedia is the most commonly used source for obtaining medical information online – even among medical students and doctors.

X

Newsletter Subscription


Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyBroadband Newsletter
Subscribe
×