How much of your mobile data is used by online adverts

A report by Enders Analysis shows that online adverts can use up to 79% of smartphone users’ mobile data.

By - March 17, 2016 Share on LinkedIn
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A report by Enders Analysis shows that online adverts can use up to 79% of smartphone users’ mobile data.

The report was based on “popular publishers” web pages being viewed in a browser that mimicked an iPhone 6.

It looked at data consumption based on tests conducted without an ad blocker; with an ad blocker; and with an ad blocker and JavaScript disabled.

The research found that between 18%-79% of the mobile data transferred was used to download ad content.

“Publisher mobile pages are bloated and advertising is an enormous part of that,” said Enders Analysis.

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