What South Africans use their smartphones for

The latest South African Mobile Report reveals what South Africans use their smartphones for, and where they use their devices.

By - March 30, 2016 Share on LinkedIn
Xiami Redmi 2 vs Hisense H7 Pureshot vs ZTE Blade L3 smartphones

Effective Measure and the IAB South Africa have released their latest South African Mobile Report, which shows that most people use their smartphones for accessing the Internet.

The research found that most respondents use their devices for accessing the Internet (64%) and making calls (57%), while 20% say they use their device mostly for sending and receiving SMS messages.

The most common uses for mobile devices are for search, email, social media, and instant messaging, the report stated.

83% of respondents said they use the Internet on their devices while watching TV, while 71% said they are on their phone when they wake up.

39% admitted to using the Internet on their devices while they are in the bathroom, and 12% use their phones while driving.

The charts below show what people use their smartphones for, and the locations where they use their devices.

Main uses-of mobile devices

Mobile phone usage

Where mobile devices are used

More on smartphones

Samsung Galaxy S7 and S7 Edge – South African pricing

How to find your lost Android smartphone with a simple Google search

Share your thoughts

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Would you rather use your fingerprint instead of a PIN to make card payments?

View Results

Loading ... Loading ...

More News

Xiaomi launches Apple MacBook competitor

Xiaomi laptop

Xiaomi has entered the laptop market, unveiling its Mi Notebook Air on 27 July.

SABC reinstates 7 journalists

SABC logo

The SABC has reinstated seven dismissed journalists, according to a report by News24.

The new Netflix movies and series releasing in 2016

Netflix on laptop screen

Here’s a selection of the top new Netflix original series and movies coming in 2016.

Telecoms policy in South Africa is dysfunctional

South Africa Broadband connected internet

The battle over South Africa’s wireless broadband spectrum auction highlights significant government policy missteps, says local technology analyst Arthur Goldstuck.

Free MyBroadband Newsletter
×