What South Africans use their smartphones for

The latest South African Mobile Report reveals what South Africans use their smartphones for, and where they use their devices.

By - March 30, 2016 Share on LinkedIn
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Effective Measure and the IAB South Africa have released their latest South African Mobile Report, which shows that most people use their smartphones for accessing the Internet.

The research found that most respondents use their devices for accessing the Internet (64%) and making calls (57%), while 20% say they use their device mostly for sending and receiving SMS messages.

The most common uses for mobile devices are for search, email, social media, and instant messaging, the report stated.

83% of respondents said they use the Internet on their devices while watching TV, while 71% said they are on their phone when they wake up.

39% admitted to using the Internet on their devices while they are in the bathroom, and 12% use their phones while driving.

The charts below show what people use their smartphones for, and the locations where they use their devices.

Main uses-of mobile devices

Mobile phone usage

Where mobile devices are used

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