HTC One Mini launched in South Africa

The HTC One Mini has been launched in South Africa by distributor Ingram Micro

November 6, 2013
HTC One mini

New distributor of HTC products in South Africa, Ingram Micro, announced the HTC One Mini for the South African market at a press event on Wednesday, 6 November 2013.

The HTC One Mini will have a recommended retail price of R5,500 and is available on contract from Cell C from R299 per month.

Vodacom is also expected to offer the device from Thursday, 7 November 2013, on contracts starting from R299, Ingram said. Discussions with MTN and Telkom Mobile regarding the HTC One Mini are ongoing, Ingram said.

Speaking at the launch of the device, Ingram Micro’s head of sales & marketing for HTC, Peter Blantanis said that they have to build the brand from scratch in South Africa.

In 2012, Taiwanese phone maker HTC took control of SA operations from Leaf International Communications. The reins have now been handed to Ingram Micro to for managing distribution of HTC in SA

Blantanis said that they have to focus on getting the little things done right, making sure that they can slowly increase brand awareness in South Africa.

Asked what happened with HTC in South Africa and what they can do differently to make the HTC brand a success, Blantanis said that they can’t focus on the past.

He added that he can’t answer the question on “what went wrong”, but added that Jon French had moved on from his role as the head of HTC Europe, Middle East & Africa operations in June-July 2013, and he was a key driver for the region.

On what they are doing differently, Blantanis said that they have decided to focus only on the HTC One and One Mini for the moment, and that they will focus on channel partnerships to build the HTC brand in South Africa.

Questioned on how they could compete with Samsung’s “accidental damage from handling” warranty, which allows up to 2 “no questions asked” repairs on the Samsung Galaxy S4, Blantanis said it comes down to budgets.

“HTC are so willing to invest in [South Africa]. We just have to show them the numbers,” Blantanis said.

More smartphone news

iPhone 5s launch date, iPhone 4s prices slashed

iPhone 5s, 5c here on 15 November

Nexus 5 vs LG G2 vs Galaxy S4 vs HTC One vs Xperia Z1

Tags: Headline, HTC, HTC One mini, Ingram Micro

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Do you think South Africa should invest heavily in solar power instead of coal fuelled power stations?

View Results

Loading ... Loading ...

More News

Firefox drops Google for Yahoo

Red Panda Firefox

Mozilla has announced that it has dropped Google as the default search engine for Firefox in a number of territories

Second Eskom coal silo cracked at Majuba: Solidarity

Majuba silo collapse

Trade union Solidarity has warned against Eskom’s continued denial regarding the actual state of its coal storage silos.

Anti-Cell C banner owner off bad credit list: report

Original Cell C billboard

George Prokas is no longer listed as a slow payer with the TransUnion Credit Bureau, according to a report

Load-shedding warning: unforeseen technical problems at power stations

Eskom shadow

Eskom has warned that power system is severely constrained due to unforeseen technical problems at power stations, and that there are any further problems, it may need to implement load-shedding

Free MyBroadband Newsletter:
Subscribe
X
bool(true)