BlackBerry overtakes Samsung in SA: research

New research suggests that BlackBerry usage has overtaken Samsung in South Africa

By - November 26, 2013
BlackBerry South Africa

The proportion of BlackBerry users in South Africa has increased from 18% to 23% between 2012 and 2013, overtaking Samsung which stayed at 18%.

This is according to the latest statistics from Dashboard and World Wide Worx, unveiled on Tuesday, 26 November 2013, as part of its Mobility 2014 survey.

Arthur Goldstuck, MD of World Wide Worx, said that the study has been running since 2005, with the backing of First National Bank, and Dashboard providing the field services.

Presenting the key results of their study, Dashboard’s Peter Searll showed that more users said that they use BlackBerry devices in 2013 than they did in 2012.

According to Searll, the most popular brand of cellphone in South Africa remains Nokia, with 44% of users saying they use one as their primary device. This is down from 50% in 2012.

BlackBerry, meanwhile, has increased its market share from 18% to 23%, while Samsung’s share remained stable at 18%.

As in previous years, Searll also showed their “brand momentum” statistic, which compares devices that people say they want to buy next to the devices they say they are using currently.

Here Apple’s brand mobility (3.0) was higher than others, with 7% of users saying they want an Apple device, compared to the 1% that actually use one.

Sony is second with 2.5, with 3% of users saying they want a Sony device compared to the 1% that have one.

BlackBerry’s brand mobility is also high at 1.3, with 29% of respondents saying they want a BlackBerry for their next mobile phone.

Astonishing WhatsApp, WeChat moves in SA

Biggest social networks in South Africa

BlackBerry, Symbian still lead SA smartphone market

BlackBerry vs Samsung vs Nokia in SA

Share your thoughts

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Would you move to Cell C for R20,000?

View Results

Loading ... Loading ...

More News

Radical South African Government shake-up: DA versus ANC

DA vs ANC

The Democratic Alliance is planning a radical South African Government shake-up, with only 15 ministers. Here is how the ANC and DA cabinets compare.

How to score 2GB of free Google storage today

Google Drive logo

To celebrate Safer Internet Day, Google is giving away free cloud storage to anyone with a Google account.

New FTTH service RocketNet in South Africa

RocketNet

Directel has announced that it will launch a new fibre Internet service in a handful of Metrofibre areas.

South African start-up targets parking tickets

Traffic police

The days of using paper tickets at parking bays could be numbered if a local start-up has its way.

X

Newsletter Subscription


Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyBroadband Newsletter
Subscribe
x