BlackBerry overtakes Samsung in SA: research

New research suggests that BlackBerry usage has overtaken Samsung in South Africa

November 26, 2013
BlackBerry South Africa

The proportion of BlackBerry users in South Africa has increased from 18% to 23% between 2012 and 2013, overtaking Samsung which stayed at 18%.

This is according to the latest statistics from Dashboard and World Wide Worx, unveiled on Tuesday, 26 November 2013, as part of its Mobility 2014 survey.

Arthur Goldstuck, MD of World Wide Worx, said that the study has been running since 2005, with the backing of First National Bank, and Dashboard providing the field services.

Presenting the key results of their study, Dashboard’s Peter Searll showed that more users said that they use BlackBerry devices in 2013 than they did in 2012.

According to Searll, the most popular brand of cellphone in South Africa remains Nokia, with 44% of users saying they use one as their primary device. This is down from 50% in 2012.

BlackBerry, meanwhile, has increased its market share from 18% to 23%, while Samsung’s share remained stable at 18%.

As in previous years, Searll also showed their “brand momentum” statistic, which compares devices that people say they want to buy next to the devices they say they are using currently.

Here Apple’s brand mobility (3.0) was higher than others, with 7% of users saying they want an Apple device, compared to the 1% that actually use one.

Sony is second with 2.5, with 3% of users saying they want a Sony device compared to the 1% that have one.

BlackBerry’s brand mobility is also high at 1.3, with 29% of respondents saying they want a BlackBerry for their next mobile phone.

Astonishing WhatsApp, WeChat moves in SA

Biggest social networks in South Africa

BlackBerry, Symbian still lead SA smartphone market

BlackBerry vs Samsung vs Nokia in SA

Tags: Apple, Arthur Goldstuck, BlackBerry, First National Bank (FNB), Headline, Nokia, Peter Searll, Samsung, World Wide Worx

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Do you think Thuthukile Zuma got the job of chief of staff because her father is the president?

View Results

Loading ... Loading ...

More News

Samsung unveils new smartwatch

Samsung logo

Samsung Electronics Co Ltd on Thursday unveiled what it said was the first smartwatch capable of making and receiving calls without a mobile phone nearby

Apple loses court bid to block Samsung smartphones

A man looks at his Apple iPad in front an Apple logo outside an Apple store in downtown Shanghai

A federal judge has rejected Apple’s attempt to block the sale of several older Samsung smartphones that copied features in the iPhone

Bitcoin continues to sparkle

A mock Bitcoin is displayed on a table in an illustration picture taken in Berlin

Bitcoin is catching on at U.S. online merchants including Overstock.com and Expedia, as customers use a digital currency that just a few years ago was virtually unknown

Sanral secrecy court case judgment expected

Sanral logo

The Western Cape High Court is expected to hand down judgment in Sanral’s and the Protea Parkway Consortium’s (PPC) secrecy applications on Thursday, transport MMC Brett Herron said

Free MyBroadband Newsletter:
Subscribe
X
bool(true)