Mike Fairon, GM of products, services and innovation at MTN, said that the Steppa is not an ultra-low-cost smartphone. It is rather an affordable high performance smartphone with 3G connectivity.
The aim of the Steppa is simple: to introduce as many South Africans as possible to the new data driven mobile environment. MTN described the Steppa as the “most affordable high performance smartphone ever”.
The Steppa will come preinstalled with a range of applications, and will also have a guide to assist newcomers to the world of smartphones.
Fairon said that MTN designed the new Steppa Android phone based on Qualcomm’s Reference Designs (QDR).
MTN assessed what users do on their smartphones, and designed a device which serves these needs. The hardware and software are geared towards giving users a great experience.
The MTN Steppa smartphone sports a 3.5-inch touch screen, a Qualcomm Snapdragon processor with 1GHz single-core CPU, and a 2.0 MP AF Camera with Video recorder.
The device runs Android 2.3.5 (Ginger Bread), which has been modified to include various MTN specific enhancements.
To increase the value proposition, MTN will be offering Steppa-specific pre-paid products like e-mail or messaging bundles.
These bundles, said Fairon, will be similar to the BlackBerry 7 products (except for the flat rated, all inclusive BIS plan).
MTN is also planning to develop and sell other smartphones, which will cater for different market segments.
MTN is planning to launch the new Steppa smartphone in South Africa early 2014.
|MTN Steppa smartphone Specification|
|Dimension||121.4 x 63.2 x 11.8 mm|
|Display||3.5″ 320×480 HVGA|
|Processor||Qualcomm Snapdragon processor with 1GHz single-core CPU|
|OS||Android 2.3.5 (Ginger Bread)|
|Battery (Standard) Li-on||1,300mAh|
|Camera||2.0 MP AF Camera with Video recorder|
|Connectivity||Wi-Fi 802.11 (b/g/n), Bluetooth technology v 3.0|
|LBS||Google Maps, Navigation(Beta)|
|Download applications||Google Play Store, AppsFire|
|Integrated E-mail||Gmail, MS Exchange ActiveSync|
|Video||[email protected] / [email protected], Format: 3gp(mp4)|
|Music||3.5mm Ear Jack & Speaker|
|Android Browser||Opera Mini web browser|
|Additional Features||FM Radio (RDS), MTN Zone|