MTN Steppa – “most affordable high performance smartphone ever”

MTN is set to launch its new Steppa Android smartphone within the next few weeks at well below R1,000

By - December 10, 2013
MTN Steppa

MTN plans to shake up the South African smartphone market with its Steppa device, offering a high performance Android phone at well below R1,000.

Mike Fairon, GM of products, services and innovation at MTN, said that the Steppa is not an ultra-low-cost smartphone. It is rather an affordable high performance smartphone with 3G connectivity.

The aim of the Steppa is simple: to introduce as many South Africans as possible to the new data driven mobile environment. MTN described the Steppa as the “most affordable high performance smartphone ever”.

The Steppa will come preinstalled with a range of applications, and will also have a guide to assist newcomers to the world of smartphones.

Fairon said that MTN designed the new Steppa Android phone based on Qualcomm’s Reference Designs (QDR).

MTN assessed what users do on their smartphones, and designed a device which serves these needs. The hardware and software are geared towards giving users a great experience.

The MTN Steppa smartphone sports a 3.5-inch touch screen, a Qualcomm Snapdragon processor with 1GHz single-core CPU, and a 2.0 MP AF Camera with Video recorder.

The device runs Android 2.3.5 (Ginger Bread), which has been modified to include various MTN specific enhancements.

MTN Steppa smartphone

MTN Steppa smartphone

To increase the value proposition, MTN will be offering Steppa-specific pre-paid products like e-mail or messaging bundles.

These bundles, said Fairon, will be similar to the BlackBerry 7 products (except for the flat rated, all inclusive BIS plan).

MTN is also planning to develop and sell other smartphones, which will cater for different market segments.

MTN is planning to launch the new Steppa smartphone in South Africa early 2014.

MTN Steppa smartphone Specification
Dimension 121.4 x 63.2 x 11.8 mm
Display 3.5″ 320×480 HVGA
Processor Qualcomm Snapdragon processor with 1GHz single-core CPU
OS Android 2.3.5 (Ginger Bread)
Battery (Standard) Li-on 1,300mAh
Camera 2.0 MP AF Camera with Video recorder
Connectivity Wi-Fi 802.11 (b/g/n), Bluetooth technology v 3.0
LBS Google Maps, Navigation(Beta)
Download applications Google Play Store, AppsFire
Integrated E-mail Gmail, MS Exchange ActiveSync
Video QVGA@20fps / WVGA@30fps, Format: 3gp(mp4)
Music 3.5mm Ear Jack & Speaker
Android Browser Opera Mini web browser
Additional Features FM Radio (RDS), MTN Zone

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BlackBerry overtakes Samsung in SA: research

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