R499 MTN Steppa smartphone a massive hit

MTN said that its Steppa smartphone is very popular, and that its quality is on par with other smartphones

By - March 4, 2014 Share on LinkedIn
MTN Steppa

MTN launched its low cost smartphone, called the MTN Steppa, in January 2014, and according to the company it has proven to be very popular and reliable.

The MTN Steppa is an affordable Android smartphone, which the company said is the “most affordable, easy to use and high performance touchscreen Android smartphone in the country.”

The smartphone features a 3.5-inch touch screen display, FM radio and a 2MP camera with video recording.

The MTN Steppa is based on a Qualcomm Reference Design, powered by a Qualcomm Snapdragon processor.

It is available in selected retail stores for R499 on MTN’s pre-paid price plans. It also comes with a standard free Social Networking Bundle for the first three months.

Mike Fairon, GM of products and solutions at MTN, said that all of the stock that the company ordered has already been taken up.

It also proved to be a high quality device. “What we have seen on this device is that the return rates, or the fault rates are at the same range as any tier 1 manufacturer,” said Fairon.

Fairon said that their research into user habits guided the development of the MTN Steppa, which is behind the success of the device. It is, however, only the beginning.

“The Steppa phone is part of a bigger program, and we’ve looked into the future in terms of the next type of devices which are coming,” said Fairon.

More on the MTN Steppa smartphone

MTN Steppa Android smartphone for R499

MTN Steppa – “most affordable high performance smartphone ever”

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