Google has announced that the Google Display Network and DoubleClick Digital Marketing are going 100% HTML5 to enhance the online browsing experience.
“Over the last few years we’ve rolled out tools to encourage advertisers to use HTML5, so you can reach the widest possible audience across screens,” said Google.
The company has now given a timeline which it will use to kill Flash ads on its platforms:
- Starting June 30th, 2016, display ads built in Flash can no longer be uploaded into AdWords and DoubleClick Digital Marketing.
- Starting January 2nd, 2017, display ads in the Flash format can no longer run on the Google Display Network or through DoubleClick.
“It’s important to update your display ads to HTML5 before these dates.”