Microsoft says 2012 CES show will be its last

Microsoft Corp. is pulling out of the International Consumer Electronics Show, the largest trade show in the Americas…

By - December 22, 2011
Microsoft Windows

Microsoft Corp. is pulling out of the International Consumer Electronics Show, the largest trade show in the Americas. It’s joining Apple in saying that it prefers to put on its own events when the time is right to show off its products.

Microsoft said the next show, to be held Jan. 9-12 in Las Vegas, will be the last show at which it has a booth or the CEO delivers the customary kick-off speech.

Company founder Bill Gates delivered keynote speeches at the show for 11 straight years. Current CEO Steve Ballmer has delivered the speech for the past three shows and will present his last next month.

The software company has been one of the biggest U.S. supporters of the annual event, which gathered nearly 150,000 people this year. Originally focused on living-room electronics, the show has become the big annual U.S. event for all consumer technology after the demise of big computer-focused shows such as Comdex.

Microsoft says it will continue to use CES as a place to connect to customers, but it won’t have a booth because its product milestones don’t align with the show’s January timing.

At the upcoming show, Ballmer is scheduled to speak about the Windows 8 operating system. But the software isn’t expected to be ready until late next year, so computer makers won’t have any real Windows 8 products at the show.

“They’re not cooked yet. So he’s going to be stuck trying to present a bunch of stuff that will be months away from being ready,” said technology industry analyst Rob Enderle.

Apple doesn’t participate in trade shows at all after pulling out of the Macworld Conference & Expo after 2009.

The Consumer Electronics Association, which organizes CES, said it has tremendous demand for invitations to hold keynote speeches, and it has already received feelers from companies that want to rent for the 2013 show the space where Microsoft usually has its booth.

Share your thoughts

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us



Have you bought any Black Friday deals?

View Results

Loading ... Loading ...

More News

Biggest bandwidth hogs in South Africa in 2015

Internet power user abuser bandwidth hog

South African Internet service providers reveal how much data their biggest bandwidth users consume in a month.

UFO spotted over Cape Town remains a mystery

UFO Cape Town

The appearance of an unidentified flying object over Cape Town on the weekend remains shrouded in mystery.

Xbox One on a 1GB MTN contract

MTN Xbox Bundle

MTN has launched a new 24-month 1GB data contract offer which includes an Xbox One.

What the Joburg megacity might look like in 2030

City of Joburg

Johannesburg is set to be classified as a megacity by 2030,with it’s population exceeding 10 million people.


Newsletter Subscription

Email *
Enter the following to confirm your subscription *
Captcha image

Free MyBroadband Newsletter