Yahoo plans to cut mobile apps

Yahoo CEO Marissa Mayer thinks the Internet company will be able to please more people with fewer smartphone applications.

By - February 13, 2013
Marissa Mayer

Yahoo CEO Marissa Mayer thinks the Internet company will be able to please more people with fewer smartphone applications.

Mayer says she hopes to winnow Yahoo’s portfolio of mobile applications from the current 60 to 75 programs to about a dozen. Her remarks came during a Tuesday appearance before investors in San Francisco.

It marked the first time that Mayer has spoken at an investment conference since she defected from Google Inc. to become Yahoo Inc.’s CEO seven months ago.

Since joining Yahoo, Mayer has stressed that the company needs to come up with a better mobile strategy to ensure its services become ingrained as daily habits that “delight and inspire” its users.

If Yahoo succeeds, Mayer thinks the company will be able to sell more advertising.

Yahoo Inc Chief Executive Mayer attends the annual meeting of the World Economic Forum (WEF) in Davos

Yahoo Inc Chief Executive Mayer attends the annual meeting of the World Economic Forum (WEF) in Davos

More Yahoo news

Yahoo CEO unhappy with Microsoft search performance

Yahoo taps into Google advertising network

Yahoo’s Mayer faces rising bar after early success

Big tech resignations of 2012

Forum discussion

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Do you support tax rebates for broadband investment in South Africa?

View Results

Loading ... Loading ...

More News

Black and blue or white and gold?

BABoWAB

A simple image uploaded to Tumblr has caused the Internet to erupt into chaos

Google’s big expansion plans

Google logo

Google has big plans for its headquarters in Silicon Valley

Facebook faces lawsuit over terms of service

Facebook screens

German consumer groups said Thursday they will file a lawsuit against Facebook unless the social network changes its terms of service

Not even judges can stop WhatsApp

WhatsApp header

A judge says he has ordered the suspension of the globally popular instant messaging system WhatsApp

X

Newsletter Subscription


Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyBroadband Newsletter
Subscribe
X
bool(true)