Yahoo plans to cut mobile apps

Yahoo CEO Marissa Mayer thinks the Internet company will be able to please more people with fewer smartphone applications.

By - February 13, 2013 Share on LinkedIn
Marissa Mayer

Yahoo CEO Marissa Mayer thinks the Internet company will be able to please more people with fewer smartphone applications.

Mayer says she hopes to winnow Yahoo’s portfolio of mobile applications from the current 60 to 75 programs to about a dozen. Her remarks came during a Tuesday appearance before investors in San Francisco.

It marked the first time that Mayer has spoken at an investment conference since she defected from Google Inc. to become Yahoo Inc.’s CEO seven months ago.

Since joining Yahoo, Mayer has stressed that the company needs to come up with a better mobile strategy to ensure its services become ingrained as daily habits that “delight and inspire” its users.

If Yahoo succeeds, Mayer thinks the company will be able to sell more advertising.

Yahoo Inc Chief Executive Mayer attends the annual meeting of the World Economic Forum (WEF) in Davos

Yahoo Inc Chief Executive Mayer attends the annual meeting of the World Economic Forum (WEF) in Davos

More Yahoo news

Yahoo CEO unhappy with Microsoft search performance

Yahoo taps into Google advertising network

Yahoo’s Mayer faces rising bar after early success

Big tech resignations of 2012

Share your thoughts

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Ignoring costs, do you prefer text messaging or calling someone when communicating?

View Results

Loading ... Loading ...

More News

South African nuclear advisory rejects links to Rosatom

Nuclear energy

WorleyParsons refuted any relationship with Russian nuclear energy company, Rosatom.

Massive MTN price hikes

MTN logo on glass door

MTN has informed subscribers of significant rate hikes and value reductions across its contract packages.

Big Birthday Sales, Red Hot Buys, and other tech specials

Sale Deals

Dion Wired and Incredible Connection are running birthday sales with big price cuts, Game is offering “Red Hot Buys”, and Makro has its usual weekly tech specials.

SABC #BlackFriday protest in photos: Hlaudi must go!

Not in our name

Journalists are protesting against censorship at the SABC, with many calling for SABC COO Hlaudi Motsoeneng to step down.

X

Newsletter Subscription


Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyBroadband Newsletter
Subscribe
×