Xbox 360 yields strong sales locally

Tom Manners

Tom Manners is now a freelance journalist, previously full-time at MyBroadband from 2009 to 2010. Tom focuses on cellular technologies, gadgets, mobile phones and broadcasting....

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“Reinventing entertainment through play, watch, connect and share. This is the vision that we have for Xbox 360 and today that vision is the reality for 10 million Xbox owners. European consumers are very discerning and demand a connected entertainment experience. That’s why we focused on providing content that is right and relevant for them and entertainment beyond just gaming to movies, music and social networking” said Chris Lewis, vice president Interactive Entertainment Business at Microsoft Europe.

Microsoft has also announced that the majority (60%) of Xbox 360 consoles are now becoming more integrated within the home. It has also caused a shift in Xbox’s customer base as now 35% of Xbox 360 owners are women and 64% are over the age of 25. 

In addition to this the company expects that the arrival of the much anticipated ‘Project Natal’ will create a new category of gaming and entertainment experiences through controller-free gaming that makes Xbox 360 more appealing to a general audience.

Despite solid sales numbers across its lifecycle the console has however seen some fierce competition in recent months. The release of Sony’s PS3 Slim and price reductions in its console range has meant that Microsoft has struggled to maintain competitive numbers. 

Xbox 360 yields strong sales locally