Over the last few months the wheels came off at Telkom with the company losing key managers, including its CEO Reuben September and shortly thereafter its CFO Peter Nelson.

Telkom Chairman Jeff Molobela and acting-CEO Jeffrey Hedberg today discussed their strategy to turn Telkom around, which centers on a five point plan.

Hedberg said that Telkom will focus on the following areas to ensure that Telkom has a rosy future:

1. Good leadership and a healthy organization
2. EBITDA and cash flow improvement
3. Telkom’s mobile business
4. Driving fixed and mobile broadband
5. Fixing Multi-Links

According to Hedberg Telkom will focus very strongly on their broadband strategy and ensure that they offer value in the current market.  The acting CEO made it clear that he is not only talking about ADSL, but also mobile broadband which may serve the company well in future.

Bundled broadband offerings, hence fixed and mobile broadband bundles, are high on the priority list for Telkom.  This is nothing new and has been on the cards for years, but Hedberg seems particularly keen to compete in the converged fixed-mobile market.

Hedberg further highlighted the need to make a success of their imminent mobile launch, saying that the company will make sure that they provide a compelling reason for subscribers to walk into a Telkom shop and sign up to their mobile service.

Telkom’s five point plan << comments and views