Cell C last week shook up the local broadband market when it launched its first ever broadband service at rates not seen before from any mobile operator.
Cell C’s 2 GB 7.2 Mbps and 5 GB 21 Mbps HSPA+ offerings – which are priced at R1499 and R2999 all inclusive respectively – undercut their competitors in the South African broadband arena.
Telkom in turn launched its ‘Telkom Simple’ service, offering subscribers the following for R369 per month:
- DSL384 Internet access
- 1 GB of monthly data
- Analogue line rental
- Free landline calls after hours and on weekends
- Free phone line and ADSL installation
The following table provides an overview of the increased value proposition from Telkom:
| Line installation | ADSL installation | DSL384 Access + 1GB data | Free After hours calls (Closer 2) | Total monthly cost | |
| Telkom Simple | Free | Free | Included | Included | R369 |
| Standard | R491 | R627. 63 | R199 | R170 | R369 |
The new ‘Telkom Simple’ service is therefore not really a new service with monthly discounts, but rather a re-packaging of the company’s Do Broadband Level 1 service and Closer 2 call bundles. The company did however remove the barrier of entry by making analogue line and ADSL installations free.
Vodacom offers ‘100% Free Calls’
Telkom is however not the only company punting a new service offering. Vodacom is advertising its Yebo4Less 100% Free Calls promotion.
This service is available to Vodacom Prepaid and Top-Up customers, and offers subscribers ‘up to 100%’ discounts on calls made during off-peak times.
The Yebo4Less service is similar to MTN Zone – a PayAsYouGo price plan which provides users up to 100% discounts on calls and SMSs to MTN numbers.
Telkom Simple << is it a good deal?
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