The Sunday Times Generation Next brand survey results were announced last week (Thursday, 31 May 2012), revealing that Vodacom is the most popular brand among South Africa’s youth.
The Generation Next brand survey, now in its eighth year, polled over 5,500 urban and peri-urban youths across the county in February and March, to find out which brands they think are the coolest (aka sickest).
Vodacom emerged as the coolest telecommunications brands, followed by MTN and Cell C. 8ta was ranked as the fourth coolest, an impressive performance considering that the brand is relatively new.
The survey also listed the coolest cellphone application, and here Facebook edged out BlackBerry Messenger (BBM) as the coolest app.
- BlackBerry Messenger (BBM)
- Opera Mini
- Angry Birds
Facebook was also named as the coolest social networking site in the survey
(How Google, Skype, Wikipedia and Gmail are listed as social networking sites is indeed perplexing – outcomes based education FTW).