The 2012 Sunday Times Top Brands Awards winners were unveiled recently, revealing that Vodacom is the country’s top telecoms brand.
The Top Brands survey, conducted by TNS Research Surveys, assessed the strength of brands in South Africa using various criteria, including familiarity, brand rating and experience, and public perception.
According to the survey results, Vodacom is the top consumer telecoms provider, followed by MTN, Cell C, Telkom, and 8ta.
In the business telecoms provider category, Vodacom also reigned supreme, followed by MTN, Nashua Mobile, Altech Autopage, Neotel, Telkom and Telkom Business.
In the 2011 Sunday Times Top Brands survey, MTN was the top consumer telecoms provider, which means that Vodacom overtook its rival in the 2012 survey.
Koo was named as the top brand in South Africa, followed by KFC, and Rama.