Orange wants to take on MTN, Vodacom, Cell C and Telkom Mobile

Orange Horizons CEO, Sébastien Crozier says that French based global operator Orange wants to be virtual mobile operator (MVNO) in South Africa.

June 13, 2013
Sebastien Crozier

Orange Horizons CEO, Sébastien Crozier says that French based global operator Orange wants to be virtual mobile operator (MVNO) in South Africa.

This is the clearest statement yet of the group’s ambitions as a serious player in the mobile space in South Africa.

South Africa already has a MVNO, in Virgin Mobile South Africa, which has only 500,000 customers and operates with limited success.

On Thursday (13 June) Orange announced a partnership with Nashua Mobile, to open its first retail outlets in SA outside of its current operator footprint.

It follows the launch of an e-commerce store and an online portal designed specifically for the South African market in January, as part of a new subsidiary called Orange Horizons.

Both the online and physical stores – totaling four in three cities, Cape Town, Johannesburg, and Pretoria – will offer SIM cards from the Orange footprint, starting with France and Botswana. These will be marketed in particular for professionals or tourists travelling from South Africa to countries in which Orange is already present.

Speaking to BusinessTech following a press event in Sandton, Crozier further outlined Orange’s intentions in SA.

“We have said in January, we are here (South Africa) in a long term strategy. We aren’t going to buy an existing mobile operator in the country. We want to be a virtual mobile operator…it’s a step-by-step process, we aren’t in a hurry.”

The chief executive was critical of the current telecoms regulations for operators in the country. “The regulations aren’t good enough,” he said by way of a barrier for Orange to take the step of becoming a MVNO.

“We are in discussions with the regulators, and it is still in our mind,” to become a virtual mobile operator, Crozier said. “We will continue launching products to better understand the market,” he added.

Orange is one of the world’s leading telecommunications operators with sales of 43.5 billion euros in 2012 and has 170,000 employees worldwide at 31 March 2013, including 104,000 employees in France.

Present in 32 countries, the group has a total customer base close to 230 million customers at 31 March 2013, including 172 million mobile customers and 15 million broadband internet (ADSL, fibre) customers worldwide.

More on Orange in South Africa

Nashua Mobile, Orange deal in SA: what it means for you

Orange SA shop prices: will you save money?

Orange Horizons looks for new opportunities in SA

France Telecom’s Orange set for SA launch

Tags: Active, Nashua Mobile, Orange, Orange Horizons, Sébastien Crozier, Virgin Mobile South Africa

Free Email Newsletter:
Subscribe

Shutterstock is the image partner of MyBroadband – technology images can be found here

Join the conversation

Connect with MyBB

twitterfacebookandroidappleblackberrynewsletterfeed

Poll

Will you subscribe to Telkom’s 100Mbps fibre service if it is available in your area?

View Results

Loading ... Loading ...

More News

Sanral won’t present to e-toll panel

E-toll panel

The SA National Roads Agency Limited will not make representations to the advisory panel on e-tolls and their socio-economic impact, it said on Tuesday

Nathi Mthethwa does not have Facebook

Facebook

Arts and Culture Minister Nathi Mthethwa on Tuesday distanced himself from a Facebook profile purporting to be him

Telkom home fibre priced as premium service

IT Money

While no specific pricing is yet available for home fibre, Telkom’s chief operating officer has given some indication of what to expect

FBI investigating nude celebrity photo hack

FBI emblem

The FBI said it was addressing allegations that online accounts of several celebrities had been hacked, leading to the posting of their nude photographs online

Free MyBroadband Newsletter:
Subscribe
X
bool(true)