Orange wants to take on MTN, Vodacom, Cell C and Telkom Mobile

Orange Horizons CEO, Sébastien Crozier says that French based global operator Orange wants to be virtual mobile operator (MVNO) in South Africa.

By - June 13, 2013
Sebastien Crozier

Orange Horizons CEO, Sébastien Crozier says that French based global operator Orange wants to be virtual mobile operator (MVNO) in South Africa.

This is the clearest statement yet of the group’s ambitions as a serious player in the mobile space in South Africa.

South Africa already has a MVNO, in Virgin Mobile South Africa, which has only 500,000 customers and operates with limited success.

On Thursday (13 June) Orange announced a partnership with Nashua Mobile, to open its first retail outlets in SA outside of its current operator footprint.

It follows the launch of an e-commerce store and an online portal designed specifically for the South African market in January, as part of a new subsidiary called Orange Horizons.

Both the online and physical stores – totaling four in three cities, Cape Town, Johannesburg, and Pretoria – will offer SIM cards from the Orange footprint, starting with France and Botswana. These will be marketed in particular for professionals or tourists travelling from South Africa to countries in which Orange is already present.

Speaking to BusinessTech following a press event in Sandton, Crozier further outlined Orange’s intentions in SA.

“We have said in January, we are here (South Africa) in a long term strategy. We aren’t going to buy an existing mobile operator in the country. We want to be a virtual mobile operator…it’s a step-by-step process, we aren’t in a hurry.”

The chief executive was critical of the current telecoms regulations for operators in the country. “The regulations aren’t good enough,” he said by way of a barrier for Orange to take the step of becoming a MVNO.

“We are in discussions with the regulators, and it is still in our mind,” to become a virtual mobile operator, Crozier said. “We will continue launching products to better understand the market,” he added.

Orange is one of the world’s leading telecommunications operators with sales of 43.5 billion euros in 2012 and has 170,000 employees worldwide at 31 March 2013, including 104,000 employees in France.

Present in 32 countries, the group has a total customer base close to 230 million customers at 31 March 2013, including 172 million mobile customers and 15 million broadband internet (ADSL, fibre) customers worldwide.

More on Orange in South Africa

Nashua Mobile, Orange deal in SA: what it means for you

Orange SA shop prices: will you save money?

Orange Horizons looks for new opportunities in SA

France Telecom’s Orange set for SA launch

Share your thoughts

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us

androidappletwitterfacebookgoogleplusfeednewsletter

Poll

Do you like Google's new logo?

View Results

Loading ... Loading ...

More News

Uncapped ADSL for R79 per month

Mweb Uncapped

MWEB has launched a new 1Mbps uncapped ADSL data-only account, following Telkom Wholesale’s re-introduction of 1Mbps digital subscriber lines.

Most sought-after tech and telecoms qualifications in South Africa

Business people globe world silhouette

Some of South Africa’s large telecommunications and IT players reveal the most desirable technology and telecommunications skills in the country.

New Google logo revealed

Google logo 3

Search giant Google has unveiled a new logo.

Samsung Gear VR Innovator Edition in South Africa

Samsung Gear VR Innovator Edition 2015 - Galaxy S6, S6 Edge

The Gear VR Innovator Edition is now available in South Africa.

X

Newsletter Subscription


Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyBroadband Newsletter
Subscribe
X