Orange wants to take on MTN, Vodacom, Cell C and Telkom Mobile

Orange Horizons CEO, Sébastien Crozier says that French based global operator Orange wants to be virtual mobile operator (MVNO) in South Africa.

By - June 13, 2013
Sebastien Crozier

Orange Horizons CEO, Sébastien Crozier says that French based global operator Orange wants to be virtual mobile operator (MVNO) in South Africa.

This is the clearest statement yet of the group’s ambitions as a serious player in the mobile space in South Africa.

South Africa already has a MVNO, in Virgin Mobile South Africa, which has only 500,000 customers and operates with limited success.

On Thursday (13 June) Orange announced a partnership with Nashua Mobile, to open its first retail outlets in SA outside of its current operator footprint.

It follows the launch of an e-commerce store and an online portal designed specifically for the South African market in January, as part of a new subsidiary called Orange Horizons.

Both the online and physical stores – totaling four in three cities, Cape Town, Johannesburg, and Pretoria – will offer SIM cards from the Orange footprint, starting with France and Botswana. These will be marketed in particular for professionals or tourists travelling from South Africa to countries in which Orange is already present.

Speaking to BusinessTech following a press event in Sandton, Crozier further outlined Orange’s intentions in SA.

“We have said in January, we are here (South Africa) in a long term strategy. We aren’t going to buy an existing mobile operator in the country. We want to be a virtual mobile operator…it’s a step-by-step process, we aren’t in a hurry.”

The chief executive was critical of the current telecoms regulations for operators in the country. “The regulations aren’t good enough,” he said by way of a barrier for Orange to take the step of becoming a MVNO.

“We are in discussions with the regulators, and it is still in our mind,” to become a virtual mobile operator, Crozier said. “We will continue launching products to better understand the market,” he added.

Orange is one of the world’s leading telecommunications operators with sales of 43.5 billion euros in 2012 and has 170,000 employees worldwide at 31 March 2013, including 104,000 employees in France.

Present in 32 countries, the group has a total customer base close to 230 million customers at 31 March 2013, including 172 million mobile customers and 15 million broadband internet (ADSL, fibre) customers worldwide.

More on Orange in South Africa

Nashua Mobile, Orange deal in SA: what it means for you

Orange SA shop prices: will you save money?

Orange Horizons looks for new opportunities in SA

France Telecom’s Orange set for SA launch

Share your thoughts

Shutterstock is the image partner of MyBroadband – more technology images

Join the conversation

Connect with Us



Are you addicted to the Internet?

View Results

Loading ... Loading ...

More News

How to stop your mobile data and airtime getting drained

Cellphone confused

Mobile data is expensive – fortunately, there are ways to limit how much you use over your cellular network.

Techstars launches in Cape Town


Techstars has opened applications for its first programme in Africa – the Barclays Techstars Accelerator.

Microsoft HoloLens devkit pricing

Microsoft HoloLens Project XRay mixed reality gaming

Microsoft has announced the launch window and pricing for the HoloLens development kit.

Microsoft unveils Surface Pro 4

Surface Pro 4

Microsoft has unveiled its Surface Pro 4 tablet, which it said is thinner, lighter, and more powerful than its predecessors.


Newsletter Subscription

Email *
Enter the following to confirm your subscription *
Captcha image

Free MyBroadband Newsletter