neotel advertising

[ave]

is it just me, or has neotel created absolutely no brand awareness- I have not talked to one single person outside of this forum who knows who neotel is- this is a little concerning- are we looking at telkoms younger and more incompetent sibling?? ok stupid question, you cant get any more incompetent, but lets say equally useless

[chopsky]

Yeh, their marketing has been poor to say the least. One would think they would attempt to create some brand awareness prior to launching their products.

[RichardG]

Neotel did advertise in the Star News paper in FEB....
I think people are not even aware of the Second National Operator...
I think for now it is word of mouth.....
A friend who owns a business never even knew that there is a second national operator.
Yet again, Do not blame him as he has no internet connection at home.

[cyberarmy]

They advertised in Postnet, and had two newspaper inserts in my area.

[RichardG]

I think Neotel seriously need to advertise in the local news papers....
http://www.classads.co.za/browse.html
"Southern Courier"
"Northcliff / Melville times"
etc...

In order to make brand awareness...
Many would follow and sign-up...

[ave]

they arent like a local bakery or something, that doenst have any money. I mean these guys should have adds, on tv, at cinema, along the road. I dont like cell c, but one thing I must credit them for is that they knew how to create brand awareness.
The only reason I found out about Neotel was because I had heard that there was going to be another operator, and I went looking for info

[eagle-slayor]

Perhaps they are waiting for better infrastructure to be ready? I mean we don't have Prime coverage in Bedfordview, which is an important CBD

[eitai2001]

I think they must hold off the hectic advertising until they have a lot of coverage in the Jhb, CPT and Durbs ... and then once their coverage is adequate ... start having promotions in big shopping centres ... giving away lots of hats and pens and stuff, as well as selling packages there and then and getting people signed in 5 minutes. That is where the biggest brand awareness will begin.

[Zyzzyva]

There has clearly been a decision made to not advertise. They still waiting for their network to be finalised. I said it once and ill say it again, they have launched a year to early.

What we have been seeing is in no way a launch. This time next year i think we should start seeing ads. It's sad though, cause we all have waited long enough.

[PeterCH]

Yeah gimme uncapped for R999! Now! Even at 1Mbit/sec I'll take it.

[eagle-slayor]

wouldn't be fair Peter...

[eitai2001]

Call it an Alpha launch ... the Beta is coming, and then the distributable

There has clearly been a decision made to not advertise. They still waiting for their network to be finalised. I said it once and ill say it again, they have launched a year to early.

What we have been seeing is in no way a launch. This time next year i think we should start seeing ads. It's sad though, cause we all have waited long enough.

[dablakmark8]

Right,neotel still a baby crawling,We should be patient.I am for 3 years now

[eitai2001]

3 years was the gestation period

[Tux]

Boss` wife complains about telkom friday
I tell her to go with neotel instead

"neowhat? Is that something like skype?"

They really should get themselves a better marketing department.